Updated on 2026/04/12

写真a

 
ICHIKOHJI TAKEYASU
 
Organization
Undergraduate School School of Business Administration Associate Professor
Title
Associate Professor
External link

Degree

  • 博士(経済学) ( 東京大学 )

Research Interests

  • 消費者行動

  • 経営戦略

  • イノベーションマネジメント

Research Areas

  • Humanities & social sciences / Business administration

Education

  • 東京大学大学院   経済学研究科   経営専攻博士後期課程

    2009.4 - 2012.3

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  • 東京大学大学院   経済学研究科   経営専攻修士課程

    2007.4 - 2009.3

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  • The University of Tokyo   Faculty of Economics   Department of Business Administration

    2005.4 - 2007.3

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Research History

  • Meiji University   School of Business Administration   Associate Professor

    2026.4

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  • 東北大学大学院   経済学研究科   准教授

    2018.4 - 2026.3

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  • Toyo University   Graduate School,Department of Business Administration   Visiting Professor

    2018.4 - 2022.3

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  • Toyo University   Faculty of Business Administration   Associate Professor

    2017.4 - 2018.3

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  • Toyo University   Faculty of Business Administration   Lecturer

    2014.4 - 2017.3

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  • Toyo University   Faculty of Business Administration   Assistant Professor (non-tenured)

    2013.4 - 2014.3

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  • The University of Tokyo

    2012.4 - 2013.3

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Committee Memberships

  • 組織学会   大会委員会幹事(委員兼任)  

    2017.10 - 2021.9   

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    Committee type:Academic society

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  • 組織学会   編集委員会幹事(委員兼任)  

    2015.9 - 2017.8   

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  • 日本デジタルゲーム学会   理事  

    2014.4 - 2016.3   

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  • 日本デジタルゲーム学会   研究委員  

    2010.12 - 2018.3   

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Papers

  • The Potential of Management Scholars for Grand CHallenges: Research and Social Interests, and Implications of the Cybernetic Avatar Project Invited

    Takeyasu ICHIKOHJI

    Organizational Science   59 ( 3 )   49 - 61   2026.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • Anthropomorphism in Human-Computer Interaction Reviewed

    Wen Hai, Sotaro Katsumata, Shinichi Yamaguchi, Takeyasu Ichikohji, Satoshi Nakano, Fumihiko Ikuine

    Lecture Notes in Networks and Systems   206 - 218   2025.10

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    Language:English   Publishing type:Research paper (international conference proceedings)   Publisher:Springer Nature Switzerland  

    DOI: 10.1007/978-3-032-00261-7_19

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  • Exploring the Impact of Cybernetic Avatars and Head-Mounted Displays on Various Aspects of Well-Being Reviewed

    Shinichi Yamaguchi, Hidetaka Oshima, Satoshi Nakano, Sotaro Katsumata, Takeyasu Ichikohji, Eri Inoue, Fumihiko Ikuine

    Lecture Notes in Networks and Systems   183 - 196   2025.10

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    Language:English   Publishing type:Research paper (international conference proceedings)   Publisher:Springer Nature Switzerland  

    DOI: 10.1007/978-3-032-00261-7_17

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  • Government Venture Capital Support for Startups’ Relationship Building with Stakeholders Reviewed

    ( INCJ Special Issue )   63 - 74   2025.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • An empirical study on psychological barriers for promoting individual number card adoption in Japan Reviewed

    Shinichi Yamaguchi, Eri Inoue, Hidetaka Oshima, Satoshi Nakano, Sotaro Katsumata, Takeyasu Ichikohji, Fumihiko Ikuine

    Social Sciences & Humanities Open   12   102152 - 102152   2025

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.ssaho.2025.102152

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  • The Relationship Between Entrepreneurial Alertness, Firm’s Outcomes, and SME-Specific Factors Reviewed

    Nao Yamauchi, Takeyasu Ichikohji, Hidenori Sato

    Sage Open   14 ( 4 )   2024.10

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:SAGE Publications  

    This study focuses on the cognitive abilities of managers and examines the effect of entrepreneurial alertness (EA) of small and medium-sized enterprise (SME) managers on the quality of strategic decision-making and firm performance under uncertain environmental conditions. This study also sheds light on the antecedents of EA that are crucial for SMEs by focusing on the nuances of socio-emotional wealth (SEW) arising from business succession. The results of structural equation modeling based on a questionnaire survey of SMEs in Japan, where the society is aging rapidly and the business succession situation is becoming more serious, show that EA is positively related to the quality of strategic decision-making and firm performance. However, managers’ intrafamilial business succession attributes affect EA negatively and are positively moderated when social capital is formed within families. These findings contribute to the theoretical development of EA by extending the scope of study. Additionally, the findings provide a practical perspective by clarifying the nuances of business succession, which can be problematic for many firms.

    DOI: 10.1177/21582440241295807

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    Other Link: https://journals.sagepub.com/doi/full-xml/10.1177/21582440241295807

  • How dynamic capabilities enable Chinese SMEs to survive and thrive during COVID-19: Exploring the mediating role of business model innovation Reviewed

    Wenjun Huang, Takeyasu Ichikohji

    PLOS ONE   19 ( 5 )   e0304471 - e0304471   2024.5

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:Public Library of Science (PLoS)  

    As a response to the damage caused by the spread of COVID-19, the Chinese government has implemented severe quarantine measures that have greatly affected the operational patterns of small and medium-sized enterprises (SMEs). This paper explores the critical role of dynamic capabilities (DCs) in helping Chinese SMEs manage crises, adjust their business strategies, and mitigate the uncertainty caused by the epidemic. Although the importance of DCs in promoting organizational resilience is well recognized, academic research on their specific contributions to business model innovation (BMI) and SME performance improvement during crises remains scarce. Our study fills this gap by pioneering the development and empirical testing of a microintegrated mediation model linking DCs, BMI and organizational performance. By surveying 257 Chinese SMEs severely affected by a pandemic, we verify our hypotheses using partial least squares structural equation modeling (PLS-SEM). Our results strongly show a positive relationship between DCs and BMI and SME performance. In addition, we found that BMI plays a partial mediating role in the interrelationship between DCs and SME performance. Our findings clarify the critical role of BMI as a channel through which SMEs’ DCs can be transformed into higher performance in the face of sudden crises. Thus, our results not only contribute to the broader discussion of strategic management and organizational theory but also provide theoretical and practical insights into the mechanisms by which SMEs can increase their flexibility and resilience in a crisis. Thus, our results not only contribute to the broader discussion of strategic management and organizational theory but also provide theoretical and practical insights into the mechanisms by which SMEs can increase their flexibility and resilience in a crisis. Importantly, this study suggests policy and market strategies that can support SMEs in leveraging DCs and BMI for sustained performance, thereby contributing valuable insights for policymakers and business leaders aiming to fortify economic stability and growth in the face of global health emergencies.

    DOI: 10.1371/journal.pone.0304471

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  • 消費者はどのように決済手段を選択するか?状況的要因と個人要因を用いた選択行動分析 Reviewed

    中野暁, 勝又壮太郎, 山口真一, 一小路武安, 生稲史彦

    マーケティング・サイエンス   31 ( 1 )   9 - 37   2024.3

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  • THE ANTECEDENT FACTOR AND OUTCOME OF MANAGEMENT INNOVATION IN SMALL- AND MEDIUM-SIZED ENTERPRISES: A CUSTOMER RELATION CONTEXT Reviewed

    YUJI MINAMI, HIDENORI SATO, TAKEYASU ICHIKOHJI

    International Journal of Innovation Management   27 ( 7-8 )   2024.1

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    Authorship:Last author   Publishing type:Research paper (scientific journal)   Publisher:World Scientific Pub Co Pte Ltd  

    As the major business environment changes, there is a growing need for management innovation to strengthen the organisation. Large enterprises such as GE, which promoted Six Sigma, and Toyota, which installed innovative production systems using the Kanban method, have rooted management innovation in their corporate cultures. However, although there are precedent cases limited to some high-tech ventures, the actual state of management innovation in low-tech small- and medium-sized enterprises (SMEs) is not well understood. Therefore, we investigated the SMEs in Japan’s relatively low-tech industrial areas using structural equation modelling. This study found that collaboration with customers is an important antecedent factor for management innovation. Moreover, management innovation mediates the relationship between the collaboration with customers and technological innovation activities and between the former and firm performance. The explanatory power of management innovation on firm performance is weak. This paper provides deep insights into the role of management innovation in SMEs.

    DOI: 10.1142/s1363919623500408

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  • The influence of the public sector in promoting digital transformation during the pandemic Reviewed

    Bosul Yoo, Takeyasu Ichikohji

    Annals of Business Administrative Science   22 ( 4 )   47 - 58   2023.8

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    Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    DOI: 10.7880/abas.0230616a

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  • RELATIONSHIP BETWEEN INNOVATION ACTIVITY AND CUSTOMER COLLABORATION IN SMEs: TECHNOLOGICAL AND BUSINESS UNCERTAINTY Reviewed

    YUJI MINAMI, HIDENORI SATO, TAKEYASU ICHIKOHJI

    International Journal of Innovation Management   27 ( 1-2 )   2023.7

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    Authorship:Last author   Publishing type:Research paper (scientific journal)   Publisher:World Scientific Pub Co Pte Ltd  

    The environment surrounding small- and medium-sized enterprises (SMEs) has changed dramatically due to rapid technological advances and the global and domestic impacts of pandemics and regional conflicts. This study identifies the relationship between customer collaboration and innovation activity under this environment. Our hypothetical model is based on relational view and analyses the relationship between customer collaboration, technological and business uncertainty, and innovation activity, which is divided into incremental/radical goods and services. We conduct a survey of Japanese SMEs (suppliers) in industrial markets. The results of our analysis using structural equation modelling highlight that customer collaboration is overall positively associated with SME innovation activity. Further, different types of uncertainty may affect customer collaboration and innovation activities differently. In sum, this study interprets the relationship between customer collaboration and innovation activities using the theoretical framework of relational view and provides insights into the possible impact of environmental uncertainties on this relationship.

    DOI: 10.1142/s1363919623500093

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  • A review and analysis of the business model innovation literature Reviewed

    WenJun Huang, Takeyasu Ichikohji

    Heliyon   9 ( 7 )   e17895 - e17895   2023.7

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    Authorship:Last author   Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.heliyon.2023.e17895

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  • DO DYNAMIC CAPABILITIES FACILITATE BUSINESS MODEL INNOVATION IN SMALL AND MEDIUM-SIZED CHINESE FAMILY COMPANIES? Reviewed

    WENJUN HUANG, TAKEYASU ICHIKOHJI

    International Journal of Innovation Management   26 ( 6 )   2022.9

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    Authorship:Last author   Publishing type:Research paper (scientific journal)   Publisher:World Scientific Pub Co Pte Ltd  

    This study investigates whether small- and medium-sized enterprises (SMEs) under family influence (FI) can achieve business model innovation (BMI) through dynamic capabilities (DCs) as promoted by prior research. Overall, 259 small and medium-sized family firms in Southeastern China were examined and analysed using the partial least squares structural equation modelling (PLS-SEM) method. The findings showed a direct negative link between FI-DCs (sensing, seizing, and transforming capabilities), sensing capabilities—value capture, transforming capabilities—value proposition/value creation, and a positive link between seizing capabilities—value creation. Additionally, the negative moderation effect of environment dynamism was found between sensing capabilities—value capture, seizing capabilities—value creation, and transforming capabilities—value proposition. This research provides various new insights for practitioners and researchers in small and medium-sized family firms to achieve BMI through DCs. It develops an empirical, multi-dimensional hypothetical model from a micro perspective that includes the moderating role of the influencing relationship.

    DOI: 10.1142/s1363919622500402

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  • Hot market (Abenomics) impact on the time to IPO Reviewed

    Takeyasu Ichikohji, Koji Nakano, Masamichi Ogami

    Annals of Business Administrative Science   21 ( 2 )   47 - 60   2022.4

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    Authorship:Lead author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    DOI: 10.7880/abas.0220125a

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  • 成熟期・覇権期・成長期のコミュニケーション・プラットフォーム戦略 ―ショッピングバスケットにおける他アプリとの関係性の観点から― Reviewed

    一小路武安, 勝又壮太郎, 中野 暁, 山口真一, 生稲史彦

    組織科学   55 ( 3 )   2022.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.11207/soshikikagaku.20220415-4

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  • Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic Reviewed

    Sotaro Katsumata, Takeyasu Ichikohji, Satoshi Nakano, Shinichi Yamaguchi, Fumihiko Ikuine

    Computers in Human Behavior Reports   5   100168 - 100168   2022.1

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    Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.chbr.2022.100168

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  • What are the requirements for design thinking articles? Reviewed

    Atsushi Akiike, Takeyasu Ichikohji

    Annals of Business Administrative Science   20 ( 6 )   197 - 209   2021.12

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    Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    DOI: 10.7880/abas.0210930a

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  • After price competition Reviewed

    Takeyasu Ichikohji

    Annals of Business Administrative Science   18 ( 6 )   277 - 288   2019.12

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    Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    DOI: 10.7880/abas.0191018a

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  • The impact of customer orientation on the quantity and quality of user-generated content Reviewed

    Bosul Yoo, Sotaro Katsumata, Takeyasu Ichikohji

    Asia Pacific Journal of Marketing and Logistics   31 ( 2 )   516 - 540   2019.2

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Emerald  

    Purpose

    The purpose of this paper is to examine the driving factors of user innovation behaviors using the case of smartphone applications to estimate the indirect and direct effects of consumers’ attitudes toward user-generated content (UGC).

    Design/methodology/approach

    This study proposes a structural model to examine the relationship between user innovation behaviors toward UGC and three attitude factors: involvement, consumer knowledge and customer orientation. The empirical analysis is based on a consumer survey that examines the commonalities and differences between Japan and China. In each country, two social media services are chosen as representative cases of the UGC business model to measure user innovation behaviors toward the quality and quantity aspects.

    Findings

    Customer orientation is the most significant driving factor of user innovation behaviors toward UGC. It positively affects both the number of followers and the frequency of information transmissions. In particular, for the quality dimension of user innovation, customer orientation has a more significant effect on the number of followers than does familiarity.

    Originality/value

    This study emphasizes the quality aspect of user innovation. Previous research has focused on the quantity of user innovation behaviors by measuring the amount of information. However, this research measures both the quality and the quantity aspects with the number of followers and the frequency of uploading content. The findings of this study suggest that companies should maintain relationships with highly customer-oriented users to manage content quality.

    DOI: 10.1108/apjml-03-2018-0118

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    Other Link: https://www.emerald.com/insight/content/doi/10.1108/APJML-03-2018-0118/full/html

  • 危機状態と危機寸前状態の組織におけるリーダー変更と危機疲れの影響: サッカーJリーグにおける2部降格チーム・降格寸前チームの比較分析 Reviewed

    一小路武安

    組織科学   51 ( 3 )   4 - 18   2018.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • The Influence of Work Experience on Subjective Evaluation of Technologies: The Case of the Japanese Animation Industry Reviewed

    Takeyasu ICHIKOHJI

    International Journal of Managerial Studies and Research   5 ( 11 )   2017.11

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    Authorship:Lead author   Publishing type:Research paper (scientific journal)   Publisher:ARC Publications Pvt Ltd.  

    DOI: 10.20431/2349-0349.0511002

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  • Gradual Change of the Diffusion Process in the Maturation of the Smartphone Game market Reviewed

    Sotaro Katsumata, Takeyasu ICHIKOHJI, Bosul Yoo

    35 ( 2 )   27 - 37   2017.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.11430/jsicr.35.2_33

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  • Multiple Information Devices Users in the Era of Digital Convergence: The Relationship between YouTubers and YouTube Viewers Reviewed

    Takeyasu ICHIKOHJI, Sotaro KATSUMATA

    Annals of Business Administrative Science   16 ( 5 )   215 - 228   2017.7

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    <p> Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (<i>N</i> = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.</p>

    DOI: 10.7880/abas.0170329a

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  • Segregation of Digital Game Users: An Empirical Comparison of Smartphones and Gaming Consoles Reviewed

    Sotaro Katsumata, Takeyasu ICHIKOHJI

    Proceedings of The 14th ITS Asia-Pacific Regional Conference   2017.6

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  • A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications Reviewed

    Bosul YOO, Sotaro KATSUMATA, Takeyasu ICHIKOHJI

    Proceedings of The 14th ITS Asia-Pacific Regional Conference   2017.6

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  • ゲーム開発に影響を与える組織構造や環境の検討 Reviewed

    一小路武安

    デジタルゲーム学研究   9 ( 1 )   33 - 39   2016.12

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.9762/digraj.9.1_33

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  • Public Acceptance of "Diversity" in Japan : An Analysis of Newspaper Articles

    88 ( 88 )   29 - 42   2016.11

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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    Other Link: http://id.nii.ac.jp/1060/00008398/

  • The Relationship between Content Creation and Monetization by Consumers Amateur Manga (Doujinshi) and Music in Japan Reviewed

    Takeyasu ICHIKOHJI, Sotaro KATSUMATA

    Annals of Business Administrative Science   15 ( 2 )   89 - 103   2016.4

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    Amateur creations are one source of Japan's competitiveness in the content industry. This study summarizes prior research on amateur manga (comic), called doujinshi, in terms of its history and current status, overseas trends, gender aspects, and copyrights. This study then develops a research model with three hypotheses on the relationship between creation and monetization across multiple content categories. To test these hypotheses, an online survey of 2,593 individuals was conducted on the creation and monetization of manga and music. The survey's findings were as follows: (1) Consumers who create works in one content category tend to do so in other categories. (2) Consumers who monetize their own work in one content category tend to do so in other categories. (3) Consumers who create works in multiple content categories tend to monetize their own works. This study also shows the current status of creation and monetization in Japanese manga and music.

    DOI: 10.7880/abas.0151214a

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  • Discussion of Suitable Project on Game Development Reviewed

    8 ( 1/2 )   1 - 7   2016.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.9762/digraj.8.1-2_1

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  • Multiple Aspects of Consumer Activities: Reviewed

    Ichikohji Takeyasu, Katsumata Sotaro

    Organizational Science   49 ( 3 )   33 - 46   2016.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:The Academic Association for Organizational Science  

    <p>This study focuses on the interrelationship between four aspects of consumer activities: consumption, transmission, creation and support. To conduct an online survey, a video-sharing website and comic business were selected as examples of the survey. The analysis results reveal factors that influence these four consumer activities. Accordingly, the study proposes a model to depict the interrelationship between these consumer activities and discusses appropriate strategies for the content industry and related firms.</p>

    DOI: 10.11207/soshikikagaku.49.3_33

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  • The Development of Hybrid Products at the Time Current and New Technology Coexisit Reviewed

    Ichikohji Takeyasu

    Organizational Science   49 ( 3 )   72 - 89   2016.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:The Academic Association for Organizational Science  

    <p>This study focuses on the management of developing hybrid products by combining 3D computer graphics and hand-drawing in the Japanese animation industry. The paper explores functions of product development during a coexisting period of new technology and similar current technology. It is clear that a manager of new technology department mainly contributes to the construction of architecture of a hybrid technology. In addition, so-called "adaptive" engineers mainly contribute to the reconciliation between engineers of the new technology and those of current technology.</p>

    DOI: 10.11207/soshikikagaku.49.3_72

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  • ハイブリッド製品開発のマネジメント-新技術と既存技術の統合戦略- Reviewed

    一小路武安

    東京大学   2015.6

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    Language:Japanese   Publishing type:Doctoral thesis  

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  • Platform paradox Reviewed

    Takeaki WADA, Takeyasu ICHIKOHJI, Fumihiko IKUINE

    Annals of Business Administrative Science   13 ( 2 )   91 - 103   2014.4

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    Porter (1998) noted that with continuing global homogenization in companies condition to obtain resources and gain access to markets, there is an increasing need to create a local, competitive advantage in industrial clusters. He called the importance of location in this age of globalization a "location paradox." Similarly, when industry-wide platforms appear and global development technologies are standardized, companies need to accumulate unique technical capabilities to differentiate themselves. In this paper, this phenomenon is known as the "platform paradox," and is verified by a case of videogame industry. The utilization of development platforms (game engines and middleware) standard within this industry during the 2000s, causing global homogenization in development technology. Videogame development companies industrial cluster located in Japans city of Fukuoka cooperated in technological matters in an effort to differentiate themselves with their technological sophistication in using platforms. By aggressively sharing knowledge to optimally utilize hardware and development tools, these companies have created a store of unique technologies.

    DOI: 10.7880/abas.13.91

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  • The relationship between innovation and consumption of internet users Reviewed

    Takeyasu ICHIKOHJI, Sotaro KATSUMATA

    Annals of Business Administrative Science   13 ( 1 )   17 - 29   2014.2

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    The relationship between innovation and consumption among internet users is not uniform. This research shows different relationships between innovation and consumption in terms of the level of involvement in music from an internet survey of 1,000 music users. We measure the level of involvement in music using the two levels of components of involvement suggested by Lastovicka and Gardner (1979). For the analysis, we divide the samples into the "high involvement" and "low involvement" groups and examine each group for their relationship between innovation, indicated by "making ones own music and posting ones songs or performances on the internet," and consumption, indicated by "average amount of money spent on music downloads per year." The results show that there are heterogeneous characteristics among high and low levels of involvement groups in the aspects of consumption and innovation behavior. In the low involvement group, users actively innovating are also actively consuming. However, in the high involvement group, there is no clear relationship between innovation and consumption. To put it concretely, the consumption per innovating user is approximately four times more than that of non-innovating users in the low involvement group, but it is about the same in the high involvement group. In addition, the consumption per innovating user in the low involvement group is approximately two times more than that of innovating users in the high involvement group.

    DOI: 10.7880/abas.13.17

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  • ユーザーイノベーション研究の発展とその展望

    一小路武安

    経営論集   82   113 - 124   2013.11

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  • Personal Attributes to Affect Technology Adoption, Including Innovativeness and Compatibility Between People and Organizations Reviewed

    Ichikohji Takeyasu

    Organizational Science   47 ( 1 )   53 - 68   2013.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:The Academic Association for Organizational Science  

    This paper focuses on the digital "sakuga" (drawing) in the Japanese animation industry and examines what kind of personality allows oneself to adopt new technologies. While digital "sakuga" is currently not as capable as existing technologies, it has a potential to show new expressive skills with the aid of computers. The results of a questionnaire survey indicates that innovativeness of thinking process or creative thinking, grades in science and humanities courses, and computer literacy have positive effects on technology adoption, whereas leading edge status (LES), grades in arts course, job satisfaction and income have negative effects on the adoption.

    DOI: 10.11207/soshikikagaku.47.1_53

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    Other Link: https://jlc.jst.go.jp/DN/JALC/10028429691?from=CiNii

  • The influence of introducing IT into production system: A case of Japanese animation(anime) industry Reviewed

    Takeyasu ICHIKOHJI

    Annals of Business Administrative Science   12 ( 4 )   181 - 197   2013.8

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Global Business Research Center  

    How does the introduction of information technology (IT) influence production systems? This paper reveals two important changes by introducing information technology (IT) into a production system in the case of the Japanese anime industry. In particular, it focuses on the production system and the relationship between outsourcing and in-house production. Given this objective, this research explores each process and technology of the production system. The processes that are focused in this research are the art production process, painting process and the process that follows. In addition, it examines three-dimensional computer graphics and digital <i>sakuga</i> (drawing) in the technology. The results of the paper elucidate the following. First, companies in Japan cannot attain successful introduction of IT until IT achieve low cost or/and high quality. Second, the process of choosing in-house production or outsourcing depends upon the following factors. Realizing the integration of multiple processes or enhancing the flexibility of the production process leads to the transition from outsourcing to in-house production. On the other hand, realizing lower cost by the delivery of digitalized data through storage media or the Internet results in the transition from in-house production to outsourcing.

    DOI: 10.7880/abas.12.181

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  • 組織における新技術評価・導入-日中アニメーション産業比較から- Reviewed

    一小路武安

    赤門マネジメント・レビュー   11 ( 8 )   503 - 520   2012.8

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    DOI: 10.14955/amr.110601

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  • 日本アニメ産業における情報技術導入 Reviewed

    一小路武安

    赤門マネジメント・レビュー   11 ( 6 )   349 - 376   2012.6

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:特定非営利活動法人 グローバルビジネスリサーチセンター  

    <p>本稿は日本のアニメ産業を事例に、芸術的な感性を問われる製品制作(開発)における情報技術導入の意義を分析する。まず、開発における工程ごとに詳細に検討することによって、「彩色」「撮影」では業界全体で情報技術が普及しているが、「作画」では一部に3DCG が組み込まれているがデジタル作画はあまり行われていないことを明らかにする。さらにこうした工程ごとの細かい分析により、情報技術の登場初期には情報技術投資と生産性の間には関係性が見られないという生産性のパラドックスが生じる理由、並びにそのことで、手描きと3DCG のハイブリッドが生まれたメカニズムも明らかになる。</p>

    DOI: 10.14955/amr.110601

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  • リードユーザーの再構成と生産する消費者‐音楽産業を事例に‐ Reviewed

    勝又壮太郎, 一小路武安

    消費者行動研究   17 ( 1 )   57 - 84   2010.10

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    DOI: 10.11194/acs.17.1_57

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  • 組織分離と制作における統合-アニメーション制作を例に- Reviewed

    一小路 武安

    東京大学   2009.3

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Books

  • A development strategy for hybrid products : the case of the Japanese animation industry

    Takeyasu ICHIKOHJI

    Springer  2022  ( ISBN:9789811643521

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    Total pages:xxi, 155 p.   Language:English  

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  • プロ野球「熱狂」のメカニズム

    水野誠, 稲水伸行, 笹原和俊( Role: Contributor熱狂のための最強チーム作り)

    東京大学出版会  2021.9 

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  • ケースに学ぶ経営学【第3版】

    福嶋路,高浦康有,谷口明丈,山﨑喜代宏,柴田友厚,金熙珍,藤本雅彦,一小路武安,西出優子(第13章・第14章)

    有斐閣  2019.12 

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  • ハイブリッド製品の開発戦略 -- 日本アニメーション産業の新技術と既存技術の統合マネジメント

    一小路武安( Role: Sole author)

    有斐閣  2017.12 

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  • ユーザーイノベーション研究の整理と近年の動向-ICTが与える影響-

    一小路武安( Role: Contributor)

    東洋大学経営学部経営学科編『現代経営学研究の潮流』中央経済社  2016.11 

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  • 消費者によるコンテンツの創作活動‐消費者調査からみる消費活動と創作活動の関係‐

    勝又壮太郎, 一小路武安( Role: Contributor)

    河島伸子・生稲史彦編著『変貌する日本のコンテンツ産業‐創造多様性の模索』ミネルヴァ書房  2013.10 

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MISC

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Presentations

  • Anthropomorphism in Human-Computer Interaction

    Wen Hai, Sotaro Katsumata, Shinichi Yamaguchi, Takeyashi Ichikohji, Satoshi Nakano, Fumihiko Ikuine

    International Conference on Robot Ethics and Standards (ICRES) 2025  2025.7 

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    Event date: 2025.7

    Language:English   Presentation type:Oral presentation (general)  

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  • Exploring the impact of cybernetic avatars and head-mounted displays on well-being across multiple countries

    Shinichi Yamaguchi, Hidetaka Oshima, Satoshi Nakano, Sotaro Katsumata, Takeyasu Ichikohji, Eri Inoue, Fumihiko Ikuine

    International Conference on Robot Ethics and Standards (ICRES) 2025  2025.7 

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    Event date: 2025.7

    Language:English   Presentation type:Oral presentation (general)  

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  • 生成 AI 著作の表記位置が消費者エンゲージメントに与える影響

    岩上あやめ, 一小路武安, 勝又壮太郎

    第70回消費者行動研究コンファレンス  2025.5 

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    Event date: 2025.5

    Language:Japanese   Presentation type:Oral presentation (general)  

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  • アントレプレナリアル・アラートネスと親族内継承属性の関係性

    山内直, 一小路武安, 佐藤, 秀典

    2022年度組織学会研究発表大会  2022.6 

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    Event date: 2022.6

    Language:Japanese   Presentation type:Oral presentation (general)  

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  • 中小企業におけるイノベーション行動と顧客の関係性

    南裕二, 佐藤秀典, 一小路武安

    2022年度組織学会研究発表大会  2022.6 

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    Event date: 2022.6

    Language:Japanese   Presentation type:Oral presentation (general)  

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  • 消費者のキャッシュレス決済手段選択-状況的要因と個人要因が与える影響-

    中野暁, 勝又壮太郎, 山口真一, 一小路武安, 生稲史彦

    日本商業学会第73回全国研究大会  2023.5 

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  • 新しい研究への取り組み方

    一小路武安, 糸久正人

    2019年度組織学会年次大会  2018.9 

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • 市場成熟期における革新的製品の参入

    勝又壮太郎, 一小路武安

    2018年度組織学会研究発表大会  2018.6 

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  • 企業の新業態への適応過程

    一小路武安

    2018年度組織学会研究発表大会  2018.6 

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  • Subjective Evaluation of Technologies: The Case of the Japanese Animation Industry International conference

    Takeyasu ICHIKOHJI

    PDMA's annual Research Forum (2017)  2017.11 

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  • 技術認識の違いによるイノベーションの連続性認識の差異―MMORPGはどこから来たのか Invited

    和田剛明, 一小路武安

    第二回京都ゲームカンファレンス  2016.3 

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  • 実店舗・オンライン購買の選択要因の検討:商品特性がオンライン購買選択に与える影響

    三富悠紀, 一小路武安, 勝又壮太郎

    日本マーケティング・サイエンス学会第98回研究大会  2015.12 

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  • スマートフォンゲームサービスと消費者反応の関係性

    勝又壮太郎, 一小路武安

    日本デジタルゲーム学会2015年夏季研究発表大会  2015.8 

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  • 新製品の情報源から見るゲームユーザーのセグメンテーション

    一小路武安, 勝又壮太郎

    日本デジタルゲーム学会2013年度年次大会  2014.3 

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  • 革新的イノベーションを実現するマネジメントの探求‐ソーシャルゲームの事例に基づく考察‐

    一小路武安, 和田剛明, 生稲史彦

    IIRサマースクール2013  2013.8 

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  • 市場を生み出すコンテンツ創造活動の動機と能力

    一小路武安, 勝又壮太郎

    第46回消費者行動研究コンファレンス  2013.6 

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  • 技術変容がもたらした福岡市におけるゲーム産業集積の形成

    半澤誠司, 生稲史彦, 和田剛明, 一小路武安, 張永祺

    日本地理学会2012年春季学術大会  2012.3 

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  • 労働生産性とビジネスパフォーマンス

    朴英元, 氷熊大輝, 一小路武安, 秋池篤

    国際ビジネス研究学会第18回全国大会  2011.10 

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  • イノベーションを担うユーザーの成長とインターネットコミュニティ‐コンテンツ業界を事例に‐

    勝又壮太郎, 一小路武安

    IIRサマースクール2011  2011.8 

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  • 生産する消費者の生産動機

    勝又壮太郎, 一小路武安

    第42回消費者行動研究コンファレンス  2011.6 

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  • 組織構成員の属性が新技術の受容に与える影響

    糸久正人, 一小路武安, 勝又壮太郎

    組織学会2010年度研究発表大会  2010.6 

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  • 組織分離と制作における統合

    一小路武安

    組織学会2009年度研究発表大会  2009.6 

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Awards

  • 『組織科学』ベストレフェリー賞

    2024.10   組織学会  

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  • 第19回論文賞佳作

    2018.6   情報通信学会  

    勝又壮太郎, 一小路武安, リュボスル

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  • 若手奨励賞

    2017.3   日本デジタルゲーム学会  

    一小路武安

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Research Projects

  • 企業ダイバース化の論理:「組織の多様化」と「多角化の戦略」の観点から

    Grant number:25K05280  2025.4 - 2029.3

    日本学術振興会  科学研究費助成事業  基盤研究(C)

    一小路 武安

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    Grant amount:\4680000 ( Direct Cost: \3600000 、 Indirect Cost:\1080000 )

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  • 複合市場群を分析対象とした市場の創造・成長・変質に関する研究

    Grant number:21H00757  2021.4 - 2025.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B)  Grant-in-Aid for Scientific Research (B)

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    Grant amount:\16900000 ( Direct Cost: \13000000 、 Indirect Cost:\3900000 )

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  • 複合市場群を分析対象とした市場の創造・成長・変質に関する研究

    Grant number:23K20633  2021.4 - 2025.3

    日本学術振興会  科学研究費助成事業  基盤研究(B)

    勝又 壮太郎, 西本 章宏, 吉岡 徹, 阿部 誠, 一小路 武安, ウィラワン ドニ・ダハナ, 秋池 篤

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    Grant amount:\16900000 ( Direct Cost: \13000000 、 Indirect Cost:\3900000 )

    本研究プロジェクトは、2023年度が第3年目であり、第2年目までに研究分担者が各自で並行して進めてきた研究を統合することを目指した。本研究の目的は、複合市場群の分析であり、市場と市場、あるいは市場群の関係を主たる研究対象として、研究代表者、研究分担者の共同研究により、多くの研究成果を得ることができた。
    具体的な研究成果をいくつか挙げる。まず、外生的ショックによる不確実性の高い環境下におけるブランド競争力に影響を与える要因について検討した国際共同研究が発表されている。この研究では、主にオンラインでビジネスを展開する「デジタル」ブランドと、既にオフラインでブランドを確立している「フィジタル」ブランドの違いを市場横断的に検証している。結果として、フィジタルブランドが、デジタルブランドと比較して、デジタルプラットフォーム上における競争力に影響を与える要因が異なることを明らかにしている。また、社会におけるデジタル・トランスフォーメーション(DX)の認知を検討した研究も昨年度に発表されている。この研究では、COVID-19 感染拡大を経てどのようにDXの認知が変化したのかを定量的に検討している。
    この他にも多くの研究が発表されているが、2023年度も研究分担者による共同研究が多くあり、研究プロジェクトとして研究分担者間の協働が進んでいると評価できる。本研究プロジェクトの特色は、マーケティング、経営戦略、経営組織、イノベーション等の分野横断的な共同研究者が参画することであるが、今後も学際的に研究を進められることが期待できる。また、2023年度も、研究分担者が指導する修士課程・博士課程の大学院生が貢献したものも多く、今後のプロジェクトの推進における貢献も期待できる。

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  • Factors affecting management's perceptions: time series and environmental perspectives

    Grant number:20K13583  2020.4 - 2025.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Early-Career Scientists  Grant-in-Aid for Early-Career Scientists

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    Grant amount:\4290000 ( Direct Cost: \3300000 、 Indirect Cost:\990000 )

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  • 市場創造と成熟過程の複眼的実証研究

    2017.4 - 2021.3

    日本学術振興会  科学研究費助成事業 基盤(B) 

    勝又壮太郎

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    Grant type:Competitive

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  • 市場成熟化と新製品開発戦略への示唆

    2017.4 - 2018.3

    日本生産性本部  生産性研究助成 

    勝又壮太郎

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    Grant type:Competitive

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  • 消費者の創造活動の精緻化と企業マネジメント

    2016.4 - 2019.3

    日本学術振興会  科学研究費助成事業 若手研究(B) 

    一小路武安

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    Authorship:Principal investigator  Grant type:Competitive

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  • ゲームを取り巻く企業と消費者の社会的相互作用

    2015 - 2016

    中山隼雄科学技術文化財団  助成研究 

    勝又壮太郎

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    Grant type:Competitive

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  • 携帯情報端末を活用した消費者発信型イノベーションに関する研究

    2015

    財団法人電気通信普及財団  調査研究助成 

    勝又壮太郎

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    Grant type:Competitive

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  • 組織のイノベーション導入メカニズム

    2012 - 2013

    日本学術振興会  科学研究費助成事業 若手研究(スタートアップ) 

    一小路武安

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    Authorship:Principal investigator  Grant type:Competitive

    Grant amount:\3120000

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  • デジタル化がもたらすコンテンツ業界全体の転換に関する、生産・流通・消費の一貫研究(継続)

    2010

    財団法人電気通信普及財団  調査研究助成 

    生稲史彦

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    Grant type:Competitive

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