Updated on 2026/03/07

写真a

 
OTA RUI
 
Organization
Undergraduate School School of Commerce Professor
Title
Professor
Profile
国際経済学・産業組織論を専攻している経済学者です。Japan-IMF Scholarship Program for Advanced Studiesを受給し、ジョンズ・ホプキンス大学でPh.D.を取得しました。国際通貨基金で夏季インターン、世界銀行で短期コンサルタントとして勤務した経験もあります。現在は「衰退する需要に直面する企業の価格設定行動」と「製品やサービスの質と国際貿易の関係」を中心に研究しています。
External link

Research Interests

  • Declining market

  • Market quality

  • Social Learning

  • Price competition

  • Anti-dumping

Research Areas

  • Humanities & social sciences / Economic policy

  • Humanities & social sciences / Money and finance  / Money and finance

Education

  • Johns Hopkins University   Department of Economics   Ph.D. program

    2003.9 - 2009.12

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  • Keio University   Graduate School of Economics   Doctor Course

    2001.4 - 2004.9

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  • Keio University   Graduate School of Economics   Master Course

    1999.4 - 2001.3

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  • Keio University   Faculty of Business and Commerce

    1995.4 - 1999.3

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Research History

  • Meiji University   School of Commerce   Professor

    2024.4

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  • Yokohama City University   School of Economics and Business Administration   Professor

    2020.4 - 2024.3

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  • School of Economics and Business Administration, Yokohama City University   Associate Professor

    2019.4 - 2020.3

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  • Yokohama City University   Global Cooperation Institute for Sustainable Cities (GCI)   Director

    2018.4 - 2022.3

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  • Yokohama City University   School of Economics and Business Administration   Associate Professor

    2015.4 - 2020.3

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  • Chiba Keizai University   Department of Economics   Associate Professor

    2011.4 - 2015.3

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  • Chiba Keizai University   Department of Economics   Assistant Professor

    2008.4 - 2011.3

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  • World Bank   Part-time researcher for university or other academic organization   Short Term Consultant

    2007.7 - 2008.3

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    Country/Region:United States

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  • International Monetary Fund   Part-time researcher for university or other academic organization   Summer Intern

    2006.6 - 2006.9

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    Country/Region:United States

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  • Keio University   Faculty of Economics   Research Assistant   Research Associate

    2001.4 - 2003.6

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Professional Memberships

Papers

  • A novel content-based approach to measuring monetary policy uncertainty using fine-tuned LLMs Reviewed

    Arata Ito, Masahiro Sato, Rui Ota

    Finance Research Letters   106832   2025.4

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    Authorship:Last author, Corresponding author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.frl.2025.106832

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  • Labor shortage and early robotization in Japan Reviewed

    Liuchun Deng, Minako Fujio, Xin Lin, Rui Ota

    Economics Letters   233   111404 - 111404   2023.12

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    Authorship:Corresponding author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.econlet.2023.111404

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  • Price Competition and Setup Cost Reviewed International journal

    Rui Ota, Hiroshi Fujiu

    Mathematics   9 ( 3 )   289 - 289   2021.2

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    Authorship:Lead author, Corresponding author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:{MDPI} {AG}  

    Few studies analyze the endogenous emergence of price competition in a new product market. This paper analyzes two differentiated products, an existing product and a newly introduced substitutable product, and investigates conditions under which a price competition endogenously emerges in a new product market in the context of a choice between engaging in price competition and holding price leadership. We demonstrate that Bertrand price competition emerges when the setup cost for the new product is high enough. This result implies that government policies reducing setup costs such as subsidies could change the type of competition to price leadership in a new product market.

    DOI: 10.3390/math9030289

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  • Consumers’ Perception on Product Quality: An Empirical Study on the Fukushima Nuclear Power Plant Disaster Reviewed

    Rui Ota

    Cities for People from Theory to Practice   270 - 275   2021

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    Language:English   Publishing type:Research paper (international conference proceedings)  

    Although it would be easy to understand that product quality is an important factor in our purchasing decision, it might be difficult to capture it. For example, many consumers have not purchased rice produced in Fukushima after the Fukushima nuclear power plant disaster occurred even though Japanese Government has provided supportive information on its quality. This shows that product quality that consumers perceived may play an important role in their purchasing decision. In order to quantify the consumers’ perception of product quality, this paper utilizes a logit model to estimate the mean utility from products. The paper demonstrates that the mean utility from rice produced in Tohoku area dropped by 31.8% for consumers who purchased the rice in the Greater Tokyo area after the disaster. The drop in mean utility implies the drop in product quality that consumers have perceived, and this could explain the decline in consumption of rice produced in Fukushima.

    File: fukushima_rice.pdf

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  • Heterogeneous impacts of Abenomics on the stock market: A Fund flow analysis Reviewed

    Yoshihiro Kondo, Yoshiyuki Nakazono, Rui Ota, Qing-Yuan Sui

    Journal of the Japanese and International Economies   55   101053 - 101053   2020.3

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Elsevier BV  

    DOI: 10.1016/j.jjie.2019.101053

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  • Pricing an Existing Product while Producing a New Substitute Invited

    Rui Ota, Hiroshi Fujiu

    The Bulletin of Yokohama City University. Social science   71 ( 2 )   69 - 79   2020.2

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

    DOI: 10.15015/00001780

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  • Estimation of the Demand Curve in a Declining Market: The Case of the U.S. Photographic Film Market

    Rui Ota

    The bulletin of Yokohama City University. Social science   71 ( 1 )   1 - 31   2020.1

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

    DOI: 10.15015/00001754

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  • Estimation of Changes in Consumer’s Preference After The Fukushima Nuclear Disaster: A case of Peach

    Rui Ota, Qi Lee

    The bulletin of Yokohama City University. Social science   71 ( 1 )   33 - 56   2020.1

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

    DOI: 10.15015/00001755

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  • The 2015 Chinese Food Safety Law and market quality Reviewed

    Qizhi Wang, Rui Ota

    Pacific Economic Review   24 ( 5 )   631 - 641   2019.12

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    Publishing type:Research paper (scientific journal)   Publisher:Wiley  

    DOI: 10.1111/1468-0106.12291

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    Other Link: https://onlinelibrary.wiley.com/doi/full-xml/10.1111/1468-0106.12291

  • An Effect of Mazda's Alliance with Ford on Marginal Cost under the Voluntary Export Restraint

    Rui Ota

    The bulletin of Yokohama City University. Social science   70 ( 3 )   1 - 21   2019.3

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • Long-run Effects on Beef Prices of Import Liberalization (in Japanese)

    Rui Ota, Suguru Saito, Toshihiro Sakaguchi

    The bulletin of Yokohama City University. Social science   70 ( 2 )   133 - 149   2019.3

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • Dynamic Monopoly Pricing in a Declining Industry

    Rui Ota

    The bulletin of Yokohama City University. Social science   70 ( 2 )   101 - 131   2019.3

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • A survey on food safety regulation and international trade in Vietnam

    Rui Ota, Do Thao Le

    The bulletin of Yokohama City University. Social science   70 ( 3 )   23 - 43   2019.3

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    Language:Japanese  

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  • A Stochastic Model of "Market Organization and Trading Relationships"

    Rui Ota

    The bulletin of Yokohama City University. Social science   69 ( 3 )   1 - 11   2018.3

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    Language:English   Publishing type:Research paper (bulletin of university, research institution)  

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  • Dynamic Pricing in Declining Demand: The Case of Duopoly Reviewed

    Rui Ota

    REVIEW OF DEVELOPMENT ECONOMICS   15 ( 1 )   78 - 92   2011.2

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    Language:English   Publishing type:Research paper (scientific journal)  

    DOI: 10.1111/j.1467-9361.2010.00594.x

    Web of Science

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  • An Economic Analysis of a Declining Industry

    Rui Ota

    Chiba Keizai Ronso   43   1 - 26   2010.12

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • Adjustability in Production and Dynamic Effects of Domestic Competition Policy Reviewed

    Rui Ota

    Journal of International Trade and Economic Development   15 ( 4 )   431 - 439   2006.12

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    Language:English   Publishing type:Research paper (scientific journal)  

    DOI: 10.1080/09638190601037435

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Books

  • RIETI Highlight

    Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano( Role: Joint authorp. 38-39)

    Researach Institute of Economy, Trade and Industry  2022.10 

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  • Essays on Pricing Strategy in A Declining Industry Reviewed

    Rui Ota( Role: Sole author)

    2009  ( ISBN:9781109585537

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    Language:English  

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  • Big Government, High Debt, and Fiscal Adjustment in Small States Reviewed International journal

    Stephanie Medina Cas( Role: Joint authorChapter 3)

    Islands and Small States Institute of the University of Malta, Malta and the Commonwealth Secretariat, London  2008.12 

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    Responsible for pages:59-94   Language:English  

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Presentations

  • Automation and Structural Change in an Open Economy

    Rui Ota

    Western Economic Association International 100th Annual Conference  2025.6 

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    Event date: 2025.6

    Language:English   Presentation type:Oral presentation (general)  

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  • Labor Shortage and Early Robotization in Japan

    Liuchun Deng, Minako Fujio, Xin Lin, Rui Ota

    Western Economic Association International 98th Annual Conference  2023.7 

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    Event date: 2023.7

    Language:English   Presentation type:Oral presentation (general)  

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  • Consumers’ Perception on Product Quality: An Empirical Study on the Fukushima Nuclear Power Plant Disaster

    Rui Ota

    WEAI Virtual 96th Annual Conference  2021.6 

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    Event date: 2021.6 - 2021.7

    Language:English   Presentation type:Oral presentation (general)  

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  • Consumers’ Perception on Product Quality: An Empirical Study on the Fukushima Nuclear Disaster

    Rui Ota

    International Academic Consortium for Sustainable Cities 2020  2020.11 

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    Event date: 2020.11

    Language:English   Presentation type:Oral presentation (general)  

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  • Content-based Metric on Monetary Policy Uncertainty by Using Large Language Models

    Rui Ota

    Applied Economics Workshop, Institute for Economics Studies, Keio Univeristy  2024.11 

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    Language:English   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • Content-based Metric on Monetary Policy Uncertainty by Using Large Language Models

    Rui Ota

    Western Economic Association International 99th Annual Conference  2024.7 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Social Learning and Behavioral Change When Faced with the COVID-19 Pandemic: A big data analysis

    Rui Ota, Arata Ito, Masahiro Sato, Makoto Yano

    Japan Economic Association 2023 Spring Meeting  2023.5 

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    Language:English   Presentation type:Oral presentation (general)  

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  • The Effects of Information Reception on Consumers' Behavioral Change: Analysis of Face Mask Use at the Onset of the COVID-19 Pandemic in Japan

    Rui Ota

    WEAI 97th Annual Conference  2022.7 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Declining Demand and Product Quality: An Empirical Study on Japanese PC Monitor Market International conference

    Rui Ota

    International Academic Consortium for Sustainable Cities 2019  2019.8 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Price Competition and Setup Costs Invited

    Rui Ota

    Microeconomics Workshop, Institute for Economic Studies, Keio University  2018.11 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Estimation of Changes in Consumer’s Preference After The Fukushima Nuclear Disaster International conference

    Rui Ota

    International Academic Consortium for Sustainable Cities 2018  2018.9 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Endogenous Price Leadership and Setup Cost Reduction

    Rui Ota

    Japanese Economic Association Spring Meeting 2018  2018.6 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Endogenous Price Leadership and Setup Cost Reduction Invited International conference

    Rui Ota

    IEFS Japan Annual Meeting 2017  2018.3 

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    Language:English   Presentation type:Oral presentation (invited, special)  

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  • An impact of China's new food safety law on its capital market: An event study analysis International conference

    Rui Ota

    International Academic Consortium of Sustainable Cities  2017.9 

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    Language:English   Presentation type:Oral presentation (general)  

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  • An import surge as a trigger for protectionism: A consumer’s perspective International conference

    Rui Ota

    2016 Asia Meeting of the Econometric Society  2016.8 

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    Language:English   Presentation type:Oral presentation (general)  

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  • An import surge as a trigger for protectionism: A consumer’s perspective

    Rui Ota

    2016 Japanese Economic Association Spring Meeting  2016.6 

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    Language:Japanese   Presentation type:Oral presentation (general)  

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  • An import surge as a trigger for protectionism: A consumer’s perspective International conference

    Rui Ota

    WEAI 12th International Conference  2016.1 

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    Language:English   Presentation type:Oral presentation (general)  

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  • Discrete Demand Shift Dumping International conference

    Rui Ota

    WEAI 11th International Conference  2015.1 

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    Language:English   Presentation type:Oral presentation (general)  

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Research Projects

  • 越境データ市場の高質化に向けた基礎的分析

    Grant number:25K21906  2025.6 - 2028.3

    日本学術振興会  科学研究費助成事業  挑戦的研究(萌芽)

    太田 塁

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    Grant amount:\6370000 ( Direct Cost: \4900000 、 Indirect Cost:\1470000 )

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  • 大規模言語モデルに基づくマルチエージェント・システムを活用したイノベーション分析

    Grant number:25K05330  2025.4 - 2028.3

    日本学術振興会  科学研究費助成事業  基盤研究(C)

    佐藤 正弘, 太田 塁

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  • 新技術の普及が国際貿易を通じて経済構造の変化に与える影響

    Grant number:25K05098  2025.4 - 2028.3

    日本学術振興会  科学研究費助成事業  基盤研究(C)

    藤生 源子, 太田 塁

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    Grant amount:\4680000 ( Direct Cost: \3600000 、 Indirect Cost:\1080000 )

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  • 大規模言語モデルを用いた金融政策の不確実性の計測

    2025.4 - 2027.3

    全国銀行学術研究振興財団 

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  • Investigating a penetration process of new production factors: Implications from the case of industrial robots

    Grant number:21K18437  2021.7 - 2024.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Challenging Research (Exploratory)  Grant-in-Aid for Challenging Research (Exploratory)

    OTA Rui

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    Authorship:Principal investigator 

    Grant amount:\5850000 ( Direct Cost: \4500000 、 Indirect Cost:\1350000 )

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  • Empirical Analysis of Social Costs Caused By Product Defects Using Big Consumption Data

    Grant number:21H00710  2021.4 - 2025.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B)  Grant-in-Aid for Scientific Research (B)

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    Grant amount:\16640000 ( Direct Cost: \12800000 、 Indirect Cost:\3840000 )

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  • Empirical Analysis of Social Costs Caused By Product Defects Using Big Consumption Data

    2020.4 - 2021.3

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  • Building Consumption Bigdata for High Resolution Analysis towards Evidence-based Policy

    Grant number:16H02015  2016.4 - 2021.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Scientific Research(A)  Grant-in-Aid for Scientific Research (A)

    Makoto Yano

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    Grant type:Competitive

    This project is to investigate the use of large-scale data, which has been made available by the IT revolution. By using consumption bigdata and newspaper bigdata, we have revealed that people who face COVID-19 pandemic or health-hazardous product defects take self-protective actions by learning from socially available information. We have characterized the recent information manipulations by the use of bigdata and characterized an ecosystem in which bigdata is utilized in a healthy manner by means of the blockchain technology. Facing the COVID-19 pandemic, moreover, we have built data on behavior change and added to the high-dimensional genome cohort date, in which the principal investigator has been involved.

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  • Effects of differences in market quality on international trade

    2016.4 - 2020.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Scientific Research(C) 

    Rui Ota

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    Authorship:Principal investigator  Grant type:Competitive

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  • Firm behavior in declining markets

    2013.4 - 2016.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Young Scientists(B) 

    Rui Ota

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    Authorship:Principal investigator  Grant type:Competitive

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  • Pricing model in a declining industry and its applications

    Grant number:21730199  2009.4 - 2012.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Young Scientists(B)  Grant-in-Aid for Young Scientists (B)

    Rui Ota

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    Authorship:Principal investigator  Grant type:Competitive

    The purpose of this study is to investigate firms' pricing behavior in a declining industry. To this end, Co-authors and I develop several models including not only price competition models but also quantity competition models. Having alternative models would be beneficial to analyze applied issues, which I initially plan to study. In addition to the above theoretical contributions, two papers provide empirical analyses that support the developed model. The grant allows me to purchase POS data of photographic film whose demand has declined after the introduction of digital cameras. I compile the micro data in order to enable us to conduct more structural empirical study.

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Teaching Experience

  • International Economics

    Institution:Chiba Keizai University, Yokohama City University, Keio University

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    Level:Undergraduate (specialized) 

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  • Introduction to Game Theory

    Institution:Yokohama City University

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  • International Fiance

    Institution:Meiji University

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  • Industrial Organization

    Institution:Yokohama National University

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  • 国際貿易論

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  • Introduction of Economics

    Institution:Chiba Keizai University, Yokohama City University

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    Level:Undergraduate (liberal arts) 

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