株式会社hootfolio   社外取締役  

2024.11   

The University of Tokyo   Visiting Research Fellow  

2024.10   

Humanities & Social Sciences, Nature   Editorial Board Member  

2023.5   

Japan Society for Management Information   Director  

2023.4 - 2025.6   

SN Business & Economics, Springer   Editorial Board Member  

2022.7   

Kochi Prefecture   Advisor  

2020.5   

Cross Marketing Inc.   Marketing Advisor  

2020.5   

明治大学   オープンサイエンス基盤センター運営委員  

2025.9 - 2026.3   

University of Tsukuba   Visiting Research Fellow  

2024.10 - 2026.3   

味の素株式会社   アドバイザー  

2024.6 - 2024.11   

CCCMKホールディングス株式会社   アドバイザー  

2024.3 - 2025.3   

株式会社佐野鉄工スプリング製作所   アドバイザー  

2023.7   

Panasonic Corporation   Marketing Adviser  

2022.11 - 2025.3   

Suntory Holdings Limited   Marketing Advisor  

2022.9 - 2023.11   

NEC Corporation   Marketing Advisor  

2022.2 - 2025.3   

M-Force Inc.   Marketing Advisor  

2020.7 - 2023.3   

Honda Motor Co., Ltd.   Advisor  

2020.6 - 2022.3   

Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism Reviewed

Yao-Chin Wang, Takumi Kato, Yue Lu

Journal of Destination Marketing & Management, Elsevier   32   100894   2024.5

Fruit pictures on beverage packages, health effect and purchase intention Reviewed

Takumi Kato, Toshiko Sugiura

International Journal of Consumer Studies, Wiley-Blackwell   1 - 13   2024.5

Effect of advertising on employee turnover intention: Evidence based on a survey of full-time employees of listed companies in Japan Reviewed

Takumi Kato, Ryosuke Ikeda, Masaki Koizumi

Japan Marketing Journal   43 ( 4 )   73 - 85   2024.3

Examining the mechanism of the attitude-behavior gap in ethical consumption and the concept of creating value from ethical factors Reviewed

Takumi Kato, Maiko Shiozaki, Yui Ikuma, Ryosuke Ikeda, Masaki Koizumi

Japan Marketing Review   5 ( 1 )   3 - 10   2024.2

Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries Reviewed

Takumi Kato, Masaki Koizumi

Journal of Marketing Communications, Taylor & Francis   1 - 16   2024.1

Paralysis by inertia “Like” habit in social networking services: Tendency to answer loyalty questions in marketing surveys Reviewed

Takumi Kato

SAGE Open, SAGE Publications   13 ( 2 )   1 - 15   2023.5

Brand management based on the product and service concept Invited

Takumi Kato

The bulletin of the faculty of commerce Meiji University   105 ( 3 )   121 - 138   2023.4

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention Reviewed

Takumi Kato, Dolores Botella-Carrubi, Samuel Ribeiro-Navarrete

Journal of Consumer Behaviour, Wiley-Blackwell   22 ( 4 )   942 - 954   2023.1

Brand storytelling on websites: The role of empathy on repurchase intentions for PCs and smartphones Reviewed

Takumi Kato

Journal of Promotion Management, Taylor & Francis   29 ( 1 )   27 - 44   2023.1

Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value Reviewed

Takumi Kato

Journal of Brand Management, Palgrave Macmillan   28 ( 6 )   671 - 684   2021.9

Contribution of concept recall to brand loyalty: An empirical analysis of design and performance Reviewed

Takumi Kato

Journal of Consumer Behaviour, Wiley-Blackwell   22 ( 4 )   895 - 904   2021.9

感性的価値づくり競争時代のブランドマネジメント Invited

加藤拓巳

社会科学論集   163   13 - 20   2021.3

Concept development to transform the ethical features of chocolate into consumer value (in press) Reviewed

Takumi Kato, Chisato Yuasa, Nozomi Takita

Springer Proceedings in Business and Economics, Springer   1 - 12   2026.7

The perceived value of milk created by ingredient branding of cattle feed (in press) Reviewed

Takumi Kato, Masaharu Nishida, Hidesuke Ikeshita, Yuma Aizawa, Mariko Fujiwara, Yukiko Yamagata, Kazuhiko Hashiguchi, Ryohei Morita

2026 AMA Marketing and Public Policy Conference   2026.5

Emotional value from warm colors and lanterns – Evidence of the effect of light color on attractiveness in parks– (in press) Reviewed

Takumi Kato, Ami Hattori, Chisato Tamura, Fuyu Kajihara, Kumiko Takatsuka, Yuki Chiba

Proceedings of the 12th International Symposium on Affective Science and Engineering   1 - 4   2026.5

Perceived value brought about by visualizing the answer-deriving process of generative AI (in press) Reviewed

Yuta Ozawa, Takumi Kato

International Symposium on Affective Science and Engineering   1 - 4   2026.5

Farmers’ love vs. comfortable facilities –Comparing the effects of animal welfare claims on the perceived value of milk– (in press) Reviewed

Takumi Kato, Masaharu Nishida, Hidesuke Ikeshita, Yuma Aizawa, Mariko Fujiwara, Yukiko Yamagata, Kazuhiko Hashiguchi, Ryohei Morita

Proceedings of the 12th International Symposium on Affective Science and Engineering   1 - 4   2026.5

Modeling heterogeneity in the commitment-engagement link: A Bayesian approach integrating textual evaluations of experiential attributes

Toshikuni Sato, Takumi Kato

1 - 15   2026.4

Strollers increase city attractiveness: Evidence from perspective drawings of park redevelopments in Japan (in press) Reviewed

Takumi Kato, Ami Hattori, Chisato Tamura, Fuyu Kajihara, Kumiko Takatsuka, Yuki Chiba

Springer Proceedings in Business and Economics, Springer   2026.3

Top box vs. brand selection vs. yes/no: Survey options for purchase intentions that are highly predictive of purchase behavior Reviewed

Takumi Kato, Shinya Minegishi, Ryo Kobayashi, Takahiko Umeyama

Procedia Computer Science, Elsevier   278   433 - 441   2026.3

Manufacturers’ current omnichannel position: Effect of digital channels on loyalty and the customer characteristics that demand digital channels Reviewed

Masaki Koizumi, Takumi Kato

Journal of Marketing Analytics, Springer   2026.3

The new sustainability concept in the fashion industry: Reinventing the sustainability in the fast fashion era (in press) Reviewed

Takumi Kato, Ami Hattori, Chisato Tamura, Fuyu Kajihara, Kumiko Takatsuka, Yuki Chiba

2026.3

Green or nature?: Comparison of the effects of the symbolic presence of the city on residential intention among Tokyo residents Reviewed

Takumi Kato, Yuko Endo, Sayu Fujiwara, Susumu Kamei

Urban Science, MDPI   10 ( 2 )   1 - 13   2026.2

Validation of survey measures for behavioral customer engagement with textual content from customer reviews

Toshikuni Sato, Takumi Kato

AI, Society and Digital Transformation, Springer   289 - 303   2026.2

Process over technology: Developing an analytical platform concept that is attractive to jobseekers Reviewed

Takashi Miyata, Noriaki Takemura, Takumi Kato, Kazuhiko Tsuda

Smart Innovation, Systems and Technologies, Springer   467   29 - 38   2026.1

The effect of a voice of the customer visualization system on employee satisfaction Reviewed

Takashi Miyata, Takumi Kato, Kazuhiko Tsuda

International Journal of Japan Association for Management Systems   17 ( 2 )   50 - 58   2026.1

More is not higher-quality: Effective factors from the perspective of products and respondents in concept testing Reviewed

Takumi Kato, Susumu Kamei, Yosuke Ichiki, Takahiko Umeyama, Yu Zhu

Asia-Pacific Journal of Management Research and Innovation, Sage   1 - 14   2026.1

SEM generates good ideas! Differences in the quality of concept planning depending on the method of visualizing consumer attitude factors Reviewed

Takumi Kato, Ryosuke Ikeda, Emiko Yamada, Kenta Kasahara

Smart Innovation, Systems and Technologies, Springer   468   205 - 214   2026.1

The effect of the expert concept in AI agents on service attractiveness Reviewed

Aoto Shimizu, Kouki Akimoto, Atushi Kasai, Yura Shigeno, Saki Hayashi, Takumi Kato

Japan Marketing Review   2025.12

Technology mindfulness and expected mystique in air taxi tours: A model matching theory perspective with directed imagination as a moderator (in press) Reviewed

Minsung Kim, Yao-Chin Wang, Takumi Kato, Yue Lu

SECSA-CHRIE 2026 Conference Proceedings   1 - 4   2025.12

A Quantitative analysis of AI-evaluated educational video thumbnails: Correlation with viewership Reviewed

Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda

Proceedings of the 2025 19th IIAI International Congress on Advanced Applied Informatics, IEEE   87 - 92   2025.12

Effective information presentation in AI agents: Empirical studies on icon type, number of options, and negative aspects Reviewed

Mika Maruyama, Takumi Kato

Japan Marketing Review   2025.12

Evaluating digital channel effectiveness in manufacturing omnichannel strategies: Evidence from Japanese consumer loyalty analysis (in press)Evaluating digital channel effectiveness in manufacturing omnichannel strategies: Evidence from Japanese consumer loyalty analysis Reviewed

Masaki Koizumi, Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   270   2366 - 2375   2025.11

Environmental protection or privacy protection: Improving recycling attitudes through marketing communication Reviewed

Takumi Kato, Yui Ikuma, Ryosuke Ikeda, Atsuki Matsuda, Masaki Koizumi

Procedia Computer Science, Elsevier   270   28 - 35   2025.11

Turning graffiti into art! The impact of shutter designs on shopping street attractiveness Reviewed

Takumi Kato, Yuki Chiba, Ami Hattori, Ryosuke Ikeda, Masaki Koizumi

Procedia Computer Science, Elsevier   270   21 - 27   2025.11

Effect of a script for managers in charge of 1-on-1 meetings on employee satisfaction Reviewed

Takumi Kato, Aya Akashika, Sunhe Yun, Tomoko Kasahara, Ryosuke Ikeda, Emiko Yamada

Strategic HR Review, Emerald Publishing   1 - 7   2025.11

Customer service management based on loyalty factors in business hotels: Differences between business and private use (in press) Reviewed

Masaki Koizumi, Takumi Kato

Procedia Computer Science, Elsevier   1 - 8   2025.11

Evaluating business service concepts for generative AI from an employee perspective (in press) Reviewed

Masaki Koizumi, Takumi Kato, Kazuhiko Tsuda

Communications in Computer and Information Science, Springer   1 - 10   2025.10

Differences in loyalty factors between ball sports and physical sports

Takumi Kato, Ryosuke Ikeda, Emiko Yamada, Kenta Kasahara

SSRN   1 - 8   2025.10

Analysis the effect of title expression forms on content selection for Japanese UGC educational videos (in press) Reviewed

Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda

Communications in Computer and Information Science, Springer   1 - 10   2025.10

Doraemon’s take-copter and Disney’s Soaring: Increasing use intention for flying taxis via imagination mechanisms Reviewed

Takumi Kato, Yao-Chin Wang

Proceedings of the 2025 American Marketing Association Summer Academic Conference   346 - 349   2025.8

Concept development method using orthogonal arrays Reviewed

Takumi Kato, Yu Zhu, Yusuke Nagata, Junnosuke Kubo, Tomoya Matsue, Yuta Tanaka, Takahiko Umeyama, Susumu Kamei

Procedia Computer Science, Elsevier   263   224 - 231   2025.8

Listen too much! Effect of supervisors' ratio of listening and speaking in one-on-one meetings on subordinates' motivation Reviewed

Takumi Kato, Katsuya Hayami, Kenta Kasahara, Yui Ikuma, Yuto Tsukada, Ryosuke Ikeda, Atsuki Matsuda, Masaki Koizumi

Procedia Computer Science, Elsevier   263   557 - 563   2025.8

Sustainable Paris Olympics vs. health concerns over plastic bottles: Effective marketing communications to promote the use of canned beverages Reviewed

Takumi Kato, Yusuke Nagata, Shinya Minegishi, Tomoya Matsue, Takahiko Umeyama, Susumu Kamei

Humanities and Social Sciences Communications, Nature   12   1 - 12   2025.8

Structure of attitude-behavior gap in ethical consumption: Negative effect of ethical factors on loyalty in the coffee market Reviewed

Takumi Kato, Masaki Koizumi

Society and Business Review, Emerald Publishing   2025.8

Events vs athletes vs venues: Effects of corporate sports sponsorship on repurchase intention Reviewed

Toshifumi Matsuda, Takumi Kato

Lecture Notes in Networks and Systems, Springer   1180   323 - 330   2025.7

Perceived diversity and skill diversity to utilise demographic diversity: evidence from the factors of employee attitudes in a large Japanese company Reviewed

Azusa Kadomura, Akiyuki Sekiguchi, Takumi Kato

Humanities and Social Sciences Communications, Nature   12   1 - 14   2025.6

Role of entertainment-based imagination in introducing innovative technology: evidence from autonomous and flying taxis in the Japanese market (in press) Reviewed

Takumi Kato, Yao-Chin Wang

Proceedings of the 22nd edition of Academy of Innovation, Entrepreneurship, and Knowledge Conference   2025.6

Effect of advertising on employee turnover intentions: Evidence from a survey of full-time employees of Japanese listed companies Reviewed

Takumi Kato, Ryosuke Ikeda, Masaki Koizumi

Quarterly Journal of Marketing   2025.6

Relationship between purchase intention response speed and purchase behavior Reviewed

Takumi Kato, Shinya Minegishi, Ryo Kobayashi, Takahiko Umeyama

International Journal of Japan Association for Management Systems   17 ( 1 )   41 - 46   2025.6

Shifting sales online increases customer loyalty: Evidence from the Chinese and German personal computer markets Reviewed

Takumi Kato

Proceedings of the 2024 IEEE International Conference on Web Intelligence and Intelligent Agent Technology, IEEE   497 - 501   2025.5

Proof of concept to increase the perceived value of ethical produce Reviewed

Takumi Kato, Chisato Yuasa, Nozomi Takita

Proceedings of the 11th International Symposium on Affective Science and Engineering   1 - 4   2025.5

Extracting unique keywords related to customer engagement from review text using uncorrelated weights estimation in neural networks Reviewed

Toshikuni Sato, Takumi Kato

Big Data and Data Science Engineering, Springer   7   161 - 181   2025.5

Relationship between rating scores and facial emojis in WOMs Reviewed

Takumi Kato

Procedia Computer Science, Elsevier   258   2978 - 2987   2025.5

The impact of color-auditory cross-modal correspondence on product attractiveness: The role of gendered voices and packaging color congruence in advertising Reviewed

Takehiro Ebitani, Takumi Kato

Proceedings of the 11th International Symposium on Affective Science and Engineering   1 - 4   2025.5

AIチャットボットの視覚的要素が消費者満足に与える影響−SERVQUALモデルを用いた人間による対応からAI対応への知見の拡張 Reviewed

Transactions of Japan Society of Kansei Engineering   24 ( 2 )   297 - 306   2025.4

広告におけるAIモデルの私生活設定と商品特性の合致度が商品魅力に与える影響

Takehiro Ebitani, Takumi Kato

Japan Marketing Review   6 ( 1 )   45 - 51   2025.3

Declining Japanese eating habits in the morning due to long commutes and driving Reviewed

Wakako Yoshimura, Takumi Kato

Communications in Computer and Information Science, Springer   2347   157 - 166   2025.3

Effective indices for market share estimation in concept testing Reviewed

Takumi Kato, Yu Zhu, Yosuke Ichiki, Rina Takizawa, Takumi Ohno, Takahiko Umeyama, Susumu Kamei

Smart Innovation, Systems and Technologies, Springer   393   45 - 56   2025.3

Electric vehicle motors or gasoline engines? Attractiveness created by driving sound Reviewed

Takumi Kato, Takashi Kondo

Smart Innovation, Systems and Technologies, Springer   393   217 - 227   2025.3

A living room on wheels! Mechanisms behind customers’ perceived fun of self-driving cars Reviewed

Takumi Kato, Yao-Chin Wang

Digital Society, Springer   4 ( 19 )   1 - 21   2025.3

Mechanism of the attitude-behavior gap in ethical consumption and concept development to increase the value of ethical products Reviewed

Takumi Kato, Chisato Yuasa, Nozomi Takita

Proceedings of the 2025 American Marketing Association Winter Academic Conference   1338 - 1340   2025.2

Early adopters vs. late adopters: Estimating accuracy of concept testing by selecting respondents based on diffusion of innovations Reviewed

Takumi Kato, Yu Zhu, Yusuke Nagata, Junnosuke Kubo, Matsue Tomoya, Yuta Tanaka, Takahiko Umeyama, Susumu Kamei

Smart Innovation, Systems and Technologies, Springer   411   3 - 12   2025.2

Concept development to increase the consumer value of autonomous driving technology Reviewed

Takumi Kato, Kazuhiko Tsuda

Proceedings of the 2024 International Conference on Decision Aid Sciences and Applications, IEEE   1 - 5   2025.1

Effect of product usage scenes of married couples in home appliance ads on purchase intention Reviewed

Takumi Kato, Kenta Kasahara, Tomoaki Hattori, Shinya Masuda, Juyeon Park, Katsuya Watanabe

Proceedings of the 7th International Conference on Knowledge Innovation and Invention   1 - 5   2025.1

Attractive workplace factors from university students’ perspective in Japan Reviewed

Takumi Kato, Yuto Tsukada, Atsuki Matsuda, Ryosuke Ikeda, Katsuya Hayami, Masaki Koizumi

Proceedings of the 7th International Conference on Knowledge Innovation and Invention   1 - 5   2025.1

Effect of title length and word Count on views: Evidence from Microsoft Excel videos on YouTube Effect of Title Length and Word Count on Views: Evidence from Microsoft Excel videos on YouTube Reviewed

Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda

EAI Endorsed Transactions on Scalable Information Systems, European Alliance for Innovation   12 ( 1 )   1 - 8   2024.12

Combination of KPIs and CEO's messages: Effective employee communication targeted at increasing the share of female managers Reviewed

Azusa Kadomura, Akiyuki Sekiguchi, Takumi Kato

Strategic HR Review, Emerald Publishing   1 - 7   2024.12

Improving the quality of product concept testing through EC screen design: Verifying the accuracy of market sales share estimation for durable consumer goods Reviewed

Takumi Kato, Yu Zhu, Yusuke Nagata, Junnosuke Kubo, Tomoya Matsue, Yuta Tanaka, Takahiko Umeyama, Susumu Kamei

Journal of the Japan Society for Management Information   33 ( 3 )   129 - 141   2024.12

Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism Invited

Takumi Kato

Transport Policy Studies' Review   27   105 - 107   2024.12

Concept-Based Product Design Management Invited

Takumi Kato

Journal of Society of Automotive Engineers of Japan   78 ( 10 )   68 - 77   2024.10

Effect of north, south, east, west on the attractiveness of products and services: extension of country of origin to cardinal directions Reviewed

Takumi Kato

Humanities and Social Sciences Communications, Nature   11   1 - 8   2024.9

Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities Reviewed

Masaki Koizumi, Takumi Kato

Innovative Marketing, Business Perspectives   20 ( 3 )   277 - 287   2024.9

Side effects of city branding: Differences in brand image and loyalty factors from the perspective of residents in 21 Japanese cities Reviewed

Takumi Kato, Ryosuke Ikeda, Masaki Koizumi

Urban, Planning and Transport Research, Taylor & Francis   1 - 17   2024.8

Examining the gap between brand image factors and loyalty factors in city branding Reviewed

Takumi Kato, Ryosuke Ikeda, Masaki Koizumi

2024 American Marketing Association Summer Academic Conference   1 - 3   2024.8

Improving the purchase intention by a color brand: verification for Mazda’s Kodo Design Reviewed

Takumi Kato

Eurasian Business and Economics Perspectives, Springer   28   83 - 93   2024.8

Verification of the concept of utilising personal computer log management technology to improve employee motivation Reviewed

Takumi Kato, Takahiro Kurachi, Kenichiro Fujita, Manaka Yajima, Katsuya Hayami, Masaki Koizumi

Communications in Computer and Information Science, Springer   2102   69 - 78   2024.7

Strengthening the corporate brand image through corporate sports activities: Evidence from Suntory's rugby and volleyball teams Reviewed

Toshifumi Matsuda, Takumi Kato

International Journal of Japan Association for Management Systems   16 ( 1 )   23 - 28   2024.7

Negative WOM for liking brands vs positive WOM for disliking brands: Differences in length and content of WOM Reviewed

Takumi Kato

Advances in Digital Marketing and eCommerce, Springer   1 - 7   2024.6

Performance vs. lottery: Department transfer system desired by employees Reviewed

Takumi Kato, Katsuya Hayami, Ryosuke Ikeda, Masaki Koizumi

Strategic HR Review, Emerald   1 - 7   2024.6

Product attractiveness created by thin-bezels in personal computers Reviewed

Takumi Kato, Yuko Endo, Sayu Fujiwara, Yu Zhu, Takahiko Umeyama, Susumu Kamei

Proceedings of the 10th International Symposium on Affective Science and Engineering   1 - 4   2024.5

Job satisfaction brought about by the innovative personality of the supervisor: Adding new dimensions to leadership research Reviewed

Takumi Kato, Masaki Koizumi

Procedia Computer Science, Elsevier   237   841 - 849   2024.5

Tactics to mitigate the negative impact of introducing advanced technology on employees: Evidence from large listed companies in Japan Reviewed

Takumi Kato, Masaki Koizumi

Computers in Human Behavior Reports, Elsevier   14 ( 100423 )   1 - 13   2024.5

Environment vs. sports vs. art: Effects of CSR activities on perceived product value Reviewed

Toshifumi Matsuda, Takumi Kato

1 - 14   2024.4

Customers first vs employees first: Effective organizational culture contributing to empathy Reviewed

Takumi Kato, Masaki Koizumi

Proceedings of the 6th International Conference on Artificial Intelligence in Information and Communication, IEEE   188 - 192   2024.3

Verification of time setting to improve share estimation accuracy in concept testing Reviewed

Takumi Kato, Takumi Ohno, Rina Takizawa, Yosuke Ichiki, Yu Zhu, Takahiko Umeyama, Susumu Kamei

Proceedings of the 2024 American Marketing Association Winter Academic Conference   840 - 851   2024.2

Supporter or adversary? third-party EC effects on product attractiveness compared to manufacturer-brand EC Reviewed

Takumi Kato

Proceedings of the 2024 American Marketing Association Winter Academic Conference   924 - 935   2024.2

Impact of exaggeration in advertisement of a fabric softener on product attractiveness: Comparative analysis of the effects of fragrance and ethical elements Reviewed

Takehiro Ebitani, Takumi Kato

Japan Marketing Review   5 ( 1 )   21 - 29   2024.2

https://doi.org/10.1007/978-3-031-48858-0_43 Reviewed

Takumi Kato, Toshikuni Sato

Communications in Computer and Information Science, Springer   1935   547 - 560   2024.1

Selection is superior to scale: determining brand loyalty highly correlated to market share Reviewed

Takumi Kato, Nobu Takenaka, Rie Ito, Kazuki Nishiguchi

Journal of Marketing Analytics, Springer   1 - 12   2023.12

The influence of sound on the attractiveness of automobile from a bird’s eye view of perceived attractiveness Reviewed

Takashi Kondo, Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   225   1806 - 1815   2023.12

Effects of artificial intelligence and robots on job satisfaction and turnover intention Reviewed

Takumi Kato, Masaki Koizumi

Proceedings of the IEEE 6th International Conference on Knowledge Innovation and Invention   773 - 777   2023.12

Selection versus scale: Loyalty indices for brand management International journal

Takumi Kato, Nobu Takenaka, Rie Ito, Kazuki Nishiguchi

Journal of Marketing Analytics, Springer   11 ( 4 )   836 - 853   2023.12

Where does product attachment come from? The effects of sight, hearing, and smell in automobiles Reviewed

Takumi Kato

Innovative Marketing, Business Perspectives   19 ( 4 )   124 - 131   2023.11

Customers seeking cheap products flock to third-party electronic commerce: Examination of customer experience in sales channels Reviewed

Takumi Kato

Proceedings of the Kyoto Conference on Arts, Media & Culture   2023.10

Environmental vs. labor issues: Evidence of influence on intention to purchase ethical coffee in Japan Reviewed

Takumi Kato, Katsuya Hayami, Kenta Kasahara, Minami Morino, Yui Ikuma, Ryosuke Ikeda, Masaki Koizumi

Humanities and Social Sciences Communications, Nature   10   1 - 10   2023.10

Negative sentiments make review sentences longer: Evidence from Japanese hotel review sites Reviewed

Takumi Kato

Lecture Notes in Computer Science, Springer   14376   281 - 293   2023.10

Two sides of a pale colour: Difference in attractiveness of a colour for consumers and product design colour Reviewed

Takumi Kato

Smart Innovation, Systems and Technologies, Springer   344   419 - 430   2023.9

Verifying the effect of the south cardinal direction on the attractiveness of places and foodstuffs Reviewed

Takumi Kato

2023 American Marketing Association Summer Academic Conference   433 - 434   2023.8

Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models Reviewed

Takumi Kato

Cogent Social Sciences, Taylor & Francis   9 ( 1 )   1 - 15   2023.8

DIFFERENCES IN FACTORS CONTRIBUTING TO JOB SATISFACTION AND TURNOVER INTENTIONS Reviewed

Masaki Koizumi, Takumi Kato

2023 American Marketing Association Summer Academic Conference   840 - 842   2023.8

Study on Improving the Attractiveness of Boats by Fictitious Advertising Video with Engine and Motor Sounds Reviewed

Takashi Kondo, Takumi Kato

Transactions of Japan Society of Kansei Engineering   1 - 8   2023.7

Impact of offline and online lecture formats on student satisfaction with the university Reviewed

Takumi Kato

Smart Innovation, Systems and Technologies, Springer   355   45 - 54   2023.6

Effects of the Olympics on citizens' interest in foreign cultures: Evidence from the Tokyo 2020 Games Reviewed

Takumi Kato

Lecture Notes in Computer Science, Springer   14108   58 - 69   2023.6

Effect of driving sound of electric vehicle on product attractiveness Reviewed

Takumi Kato, Ryuji Yokote

Human-Centric Intelligent Systems, Springer   1 - 9   2023.6

Matte finish vs light reflection: Effect of car exterior finish on product attractiveness Reviewed

Takumi Kato

Proceedings of the 9th International Symposium on Affective Science and Engineering   1 - 4   2023.5

Descending beats ascending: Effects of order on the Likert scale on consumer ratings Reviewed

Takumi Kato

Advances in Digital Marketing and eCommerce, Springer   20 - 28   2023.4

Influence of matte finish in car exterior design on perceived color quality (in press) Reviewed

Takumi Kato

Proceedings oh the 12th International Conference on Industrial Technology and Management, IEEE   2023.2

Should the colors used in the popular products and promotional products be integrated? Reviewed

Takumi Kato

Lecture Notes in Network Systems, Springer   614   693 - 702   2023.1

More information is not better: Examining appropriate information for estimating sales performance in concept testing Reviewed

Takumi Kato, Susumu Kamei, Takumi Ootsubo, Yosuke Ichiki

Journal of Business Analytics, Taylor & Francis   1 - 15   2023.1

Effective factors for estimating market share in concept testing Reviewed

Takumi Kato, Susumu Kamei, Takumi Ootsubo, Yosuke Ichiki

Procedia Computer Science, Elsevier   217   198 - 204   2023.1

Improvement in driving performance evaluation using driving sound of electric vehicles Reviewed

Takumi Kato, Ryuji Yokote

Proceedings of the 9th International Conference on Behavioural and Social Computing, IEEE   1 - 4   2022.12

Which is more effective for job satisfaction, expert knowledge or career status through training? Differences between large enterprises and SMEs Reviewed

Takumi Kato, Saori Yamamoto, Aki Miyaji, Shun Katsuki, Chiho Kataoka

Journal of Applied Social Science, SAGE Publications   17 ( 1 )   74 - 91   2022.11

Does bluish-white make a product less attractive? Empirical study on the exterior design of automobiles Reviewed

Takumi Kato

Procedia Computer Science, Elsevier   207   701 - 708   2022.10

Rating valence versus rating distribution: Perceived helpfulness of word of mouth in e-commerce Reviewed

Takumi Kato

SN Business & Economics, Springer   2 ( 11 )   1 - 24   2022.10

Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions Reviewed

Takumi Kato

International Journal of Engineering Business Management, SAGE Publications   14   1 - 10   2022.9

Consumers’ belief that the model uses the products in the same way they do in their daily lives: A new perspective that creates empathy in marketing communications Reviewed

Takumi Kato

2022 American Marketing Association Summer Academic Conference   921 - 921   2022.8

Factors of employee satisfaction in the difference between frequency and contribution Reviewed

Takumi Kato

Proceedings of the 6th International Conference on Business Management of Technology, IEEE   563 - 568   2022.6

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention Reviewed

Takumi Kato

Proceedings of the 16th Academy of Innovation, Entrepreneurship, and Knowledge Conference   2022.6

Impact of purchasing experience on brand loyalty comparing third party EC site and brand EC site Reviewed

Takumi Kato

Advances in Digital Marketing and eCommerce, Springer   19 - 26   2022.6

Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan Reviewed

Takumi Kato

Central European Management Journal, Walter de Gruyter   30 ( 1 )   70 - 90   2022.4

Demand prediction in the automobile industry independent of big data Reviewed

Takumi Kato

Annals of Data Science, Springer   9 ( 2 )   249 - 270   2022.4

Effect of light reflection brightness in a car’s exterior design on purchase intention Reviewed

Takumi Kato

Transactions of Japan Society of Kansei Engineering   21 ( 2 )   207 - 213   2022.4

An empirical study of brand concept recall as a predictor of brand loyalty for Dyson Reviewed

Takumi Kato

Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19. Lecture Notes in Business Information Processing, Springer   443   76 - 86   2022.4

Consumer response tendency and its implications for satisfaction and recommendation intention Reviewed

Takumi Kato

Journal of Global Scholars of Marketing Science, Taylor & Francis   32 ( 2 )   269 - 284   2022.3

Perceived quality created by the light reflection on a car's exterior design Reviewed

Takumi Kato

Proceedings of the 5th International Conference on Computers in Management and Business, ACM   156 - 160   2022.3

Does concept recall in brand image show high loyalty?: An experimental study on the Apple MacBook Reviewed

Takumi Kato

Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Springer   279   69 - 77   2022.3

Customer experience factors contributing to brand loyalty to Disney Resorts: An empirical analysis of concept, casts, attractions, and characters Reviewed

Takumi Kato

2022 American Marketing Association Winter Academic Conference   138 - 149   2022.2

Effects of insertion timing of video advertisements on memory and purchase intention for YouTube Reviewed

Maki Endo, Takumi Kato

Japan Marketing Review   3 ( 1 )   28 - 36   2022.2

Brand concept rather than brand image? Consumer-oriented evaluation items that should be managed as factors of brand loyalty Reviewed

Takumi Kato

Lecture Notes in Networks and Systems, Springer   381   401 - 411   2022.1

Impact of weather conditions by time zone on soft drink purchases across offline and online channels considering the effect of TV advertising Reviewed

Takumi Kato

Proceedings of the 5th International Conference on E-Business and Internet, ACM   1 - 6   2022.1

Does the impression of the manufacturer brand color increase repurchase intention? Reviewed

Takumi Kato

Proceedings of the 8th International Conference on Behavioural and Social Computing, IEEE   1 - 4   2021.12

Opposition in Japan to the Olympics during the COVID-19 pandemic Reviewed

Takumi Kato

Humanities and Social Sciences Communications, Nature   8   1 - 9   2021.12

Factors of loyalty across corporate brand images, products, dealers, sales staff, and after-sales services in the automotive industry Reviewed

Takumi Kato

Procedia Computer Science, Elsevier   192   1411 - 1421   2021.10

Brand loyalty explained by concept recall: Recognizing the significance of the brand concept compared to features Reviewed

Takumi Kato

Journal of Marketing Analytics, Springer   9 ( 3 )   185 - 198   2021.9

Concept-based brand management during competition for emotional value: Methodology of the evaluation and implementation in the organization Reviewed

Takumi Kato

Proceedings of the 5th International Conference on Business and Information Management, ACM   105 - 111   2021.8

Verification of the compromise effect's suitability based on product features of automobiles Reviewed

Takumi Kato

Smart Innovation, Systems and Technologies, Springer   238   127 - 137   2021.7

Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand Reviewed

Takumi Kato

International Journal of Information Management Data Insights, Elsevier   1 ( 2 )   100024   2021.7

Does the “like” habit of social networking services lower the psychological barriers to recommendation intention in surveys? Reviewed International journal

Takumi Kato

Business Systems Research, Walter de Gruyter   12 ( 1 )   216 - 227   2021.6

The impact of questionnaire length on the accuracy rate of online surveys Reviewed

Takumi Kato, Taro Miura

Journal of Marketing Analytics, Springer   9 ( 2 )   83 - 98   2021.6

How design changes influence purchase intentions following the introduction of mirrorless technology? Reviewed

Takumi Kato

Proceedings of the 8th International Conference on Industrial Engineering and Applications 2021, IEEE   132 - 136   2021.5

Contribution of concept recall to brand loyalty: Empirical analysis compared to design and performance Reviewed

Takumi Kato

Proceedings of the 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference   2021.4

Survey on mirrorless preferences from the perspective of automobile front masks ─Evaluation of design features using rough set Reviewed

Takumi Kato

Bulletin of Japanese Society for the Science of Design   67 ( 4 )   25 - 32   2021.3

Relationship between concept recognition of a product/service brand and willingness to pay Reviewed

Takumi Kato

Proceedings of the 7th International Symposium on Affective Science and Engineering 2021   7   1 - 4   2021.3

Evaluation of factors contributing to the repurchase intention of the automobile industry using sparse modeling Reviewed

Takumi Kato

Advances in Digital Science, Springer   1352   340 - 350   2021.3

Characteristics of large and small businesses with design manager participation in management Reviewed

Takumi Kato, Eiji Kano, Haruki Hosoi

Japan Marketing Review   2 ( 1 )   53 - 61   2021.2

The influence of the manufacturer brand color on purchase intention Reviewed

Takumi Kato

Transactions of Japan Society of Kansei Engineering   20 ( 1 )   19 - 26   2021.2

Appearance factors and direction of context effects in choice: verification focusing on compromise effects for web estimates in the automotive industry Reviewed

Takumi Kato

Japan Marketing Journal   40 ( 3 )   78 - 88   2021.1

Should e-learning providers encourage users to set a target score? Reviewed

Takumi Kato

Lecture Notes in Networks and Systems, Springer   186   276 - 285   2021.1

Diversity in product colors and grades: Impact on purchase intention Reviewed

Takumi Kato

Proceedings of The International Society for Professional Innovation Management Innovation Symposium 2020   1 - 11   2020.12

Effect of products’ startup sound on repurchase intention Reviewed

Takumi Kato, Ryuji Yokote, Takashi Kondo, Keizo Konishi

International Journal of Japan Association for Management Systems   12 ( 1 )   81 - 86   2020.12

Factors contributing to recommendation intention on full-time and part-time job websites Reviewed

Takumi Kato

Proceedings of the Asian Conference on Business & Public Policy 2020   1 - 13   2020.11

The effect of the number of additional options for vehicles on consumers’ willingness to pay Reviewed

Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   176   1540 - 1547   2020.10

Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry Reviewed

Takumi Kato

Journal of Marketing Analytics, Springer   8 ( 4 )   234 - 244   2020.9

A random extraction method with high market representation for online surveys Reviewed

Takumi Kato, Noriko Kishida, Takahiko Umeyama, Yuexian Jin, Kazuhiko Tsuda

International Journal of Business Innovation and Research, Inderscience   22 ( 4 )   569 - 584   2020.8

A study on automotive showrooms from the viewpoint of recommended intention Reviewed

Takumi Kato, Kazuhiko Tsuda

Japan Marketing Journal   40 ( 1 )   85 - 95   2020.6

Factors influencing repurchase intention across corporate brand images, products, and sales in the automotive industry Reviewed

Takumi Kato

Journal of Japan Industrial Management Association   71 ( 1 )   12 - 23   2020.4

Impact of energy consumption on sales volume in automobile industry − ­A study on trade-off between economy and environment Reviewed

Takumi Kato

Journal of Japan Association for Management Systems   36 ( 3 )   197 - 204   2020.3

Quantitative evaluation of the impact of finishing on willingness to pay in automotive exterior design Reviewed

Takumi Kato

Ouyou Toukeigaku   48 ( 3 )   71 - 83   2020.3

Comparison of the influence of self-driving technology brand name on purchase intention between Japan and the US Reviewed

Takumi Kato

Procedia Manufacturing, Elsevier   39   1369 - 1376   2020.2

Impact of the variety of functional options on willingness to pay Reviewed

Takumi Kato, Kazuhiko Tsuda

Proceedings of the 20th Asia Pacific Industrial Engineering & Management Systems Conference   2019   85 - 90   2019.12

How many times do customers need to be exposed to TV advertisements to take purchasing actions? Reviewed

Takumi Kato

International Journal of Japan Association for Management Systems   11 ( 1 )   29 - 34   2019.12

意思決定の判断材料となる因果関係を明らかにする調査 Invited

加藤拓巳

研究開発リーダー, 技術情報協会   11 ( 8 )   16 - 21   2019.11

Impact of image matching between corporate and product brands on loyalty Reviewed

Takumi Kato

Journal of Japan Association for Management Systems   36 ( 2 )   151 - 158   2019.11

Influence of showroom visit experience on recommendation intention in the Japanese automotive industry Reviewed

Takumi Kato

2019 International Conference on Engineering, Science, and Industrial Applications, IEEE   2019   1 - 5   2019.10

Verification of media and content contributing to purchase intention in the automotive industry Reviewed

Takumi Kato, Wataru Seshimo, Masaki Okumoto

Transactions of Japan Society of Kansei Engineering   19 ( 1 )   11 - 18   2019.9

Evaluation of the effect of self‐driving technology brand name on purchase intention Reviewed

Takumi Kato

Journal of the Japan Society for Management Information   28 ( 2 )   57 - 68   2019.9

Loyalty management in durable consumer goods: Trends in the influence of recommendation intention on repurchase intention by time after purchase Reviewed

Takumi Kato

Journal of Marketing Analytics, Springer   7 ( 2 )   76 - 83   2019.6

Verification of perception difference between actual space and VR space in car design Reviewed

Takumi Kato

International Journal on Interactive Design and Manufacturing, Springer   13 ( 3 )   1233 - 1244   2019.4

A comparison of web advertisements and voluntary web searches in purchase behavior Invited

Takumi Kato

Communications of Japan Industrial Management Association   28 ( 2 )   97 - 102   2019.1

Does virtual reality influence customer behavior in car design? Reviewed

Takumi Kato, Kazuhiko Tsuda

Proceedings of The International Society for Professional Innovation Management Innovation Symposium 2018   1 - 15   2018.12

Evaluation method on the contribution of emotional value to corporate brand favor by pure recall Reviewed

Takumi Kato

IEEJ Transactions on Sensors and Micromachines   138 ( 8 )   970 - 977   2018.8

Structured analysis of the evaluation process for adopting open-source software Reviewed

Shinji Akatsu, Yoshikatsu Fujita, Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   126   1578 - 1586   2018.8

Contribution to purchase behavior of voluntary search compared to web advertisement Reviewed

Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   126   1329 - 1335   2018.8

A management method of the corporate brand image based on customers' perception Reviewed

Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   126   1368 - 1377   2018.8

Study on sensitivity knowledge for quantitative evaluation method to the car exterior design Reviewed

Takumi Kato, Kazuhiko Tsuda

IEEJ Transactions on Electronics, Information and Systems   138 ( 6 )   712 - 719   2018.6

Causal evaluation of quality brand image Reviewed

Takumi Kato, Kazuhiko Tsuda

Proceedings of the 31st International Business Information Management Association Conference   837 - 851   2018.4

Related verification of emotional value and company brand emitted from pure recall Reviewed

Takumi Kato, Kazuhiko Tuda

Procedia Computer Science, Elsevier   112   1298 - 1307   2017.9

Study of sensitivity knowledge for quantitative evaluations to the car exterior design Reviewed

Takumi Kato, Kazuhiko Tsuda

Procedia Computer Science, Elsevier   96   1106 - 1111   2016.9

Impact of SNS inertial “like” habits on responses to recommendations in surveys

Abstracts of Annual Conference of Japan Society for Management Information 2022   1 - 2   2022.5

大企業と中小企業におけるデザイン責任者が経営参画する組織の特徴 Reviewed

加藤拓巳, 狩野英司, 細井悠貴

日本マーケティング学会 カンファレンス・プロシーディングス   9   219 - 220   2020.12

Cream and spoon enhance the perceived value of non-homogenized milk (in press) Reviewed

Takumi Kato, Mitsuhiro Ishid, Honami Moriy, Nanako Tanaka, Etsuko Hasegaw, Yuto Tamura, Mayuko Kuwabar, Ryota Minamiura, Shinichi Kitamura, Taro Kid

Proceedings of the Annual Conference of Japanese Society for the Science of Design   1 - 2   2026.6

The effect of umbrella use on the social image of business professionals (in press)

Miyamoto Natsume, Kato, Haruma Kanai Hina, Koakutsu Rin, Suzuki Soma, Nakamura Koki, Kato Takumi

Proceedings of the Annual Conference of Japanese Society for the Science of Design   1 - 2   2026.6

Use cases expected from companies utilizing AI agents from a consumer perspective (in press)

Kensuke Sato, Haruki Kurata, Kakeru Sakamaki, Hiroto Suzuki, Takashi Miyata, Takumi Kato

Proceedings of the Annual Conference of Japanese Society for the Science of Design   1 - 2   2026.6

The perceived value of evidence in generated AI responses (in press)

Oikawa Eriko Ito, Kanon, Iwamiya Yu, Kang Gyeongmin, Fukushima Michiru, Kato Takumi

Proceedings of the Annual Conference of Japanese Society for the Science of Design   1 - 2   2026.6

The influence of the development manager’s age and attire on product attractiveness – An empirical study of next-generation mobility websites –

加藤陽眞, 小圷凜, 及川江里子, 倉田陽生, 姜炅旼, 加藤拓巳

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   1 - 3   2026.3

Comparative study on the novelty and attractiveness of furniture concepts that solve real-life problems — Differentiation strategies in a competitive market —

Kakeru Sakamaki, Kanon Ito, MIchiru Fukushima, Soma Suzuki, Takumi Kato

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   1 - 3   2026.3

Designing product value improvements to increase consumer acceptance –Verification based on capacity, price and price increase explanation methods– (in press)

Hina Kanai, Yu Iwamiya, Kensuke Sato, Taisyo Suzuki, Mei Miyamoto, Takumi Kato

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   1 - 3   2026.3

The effects of congruity between product image and package design on behavioral intentions for a canned cocktail (in press)

Yuta Izumi, Sho Kitazawa, Takumi Kato, Toshikuni sato

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   1 - 3   2026.3

広告研究の現在とこれから Invited

加藤拓巳

日経広告研究所報   ( 345 )   15   2026.2

Impact of instruction manual information design on UX and buying psychology

Haruki Kurata, Eriko Oikawa, Haruma Kato, Gyeongmin Kang, Rin Koakutsu, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   1 - 4   2026.1

Differences in the effectiveness of audio and train advertising in communicating product appeal compared to television advertising

Michiru Fukushima, Kanon Ito, Kakeru Sakamaki, Koki Nakamura, Soma Suzuki, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   1 - 4   2026.1

Design evaluation of label-less bottles: Cap color and bottle design for green tea and water

Yu Iwamiya, Hina Kanai, Kensuke Sato, Hiroto Susuki, Natsume Miyamoto, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   1 - 4   2026.1

フードロス削減のための消費者価値を付与した訴求 −加工食品である即席めんにおける値引き以外でのフードロス削減のための訴求− Reviewed

小澤裕太, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   29 - 39   2025.10

AIエージェントにおける効果的な情報提供方法の検討 −アイコン・選択肢の数・負の側面の観点からの実証− Reviewed

丸山実花, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   2025.10

エシカル商品における時間を軸としたコンセプトとデザインの検証 Reviewed

田中美桜里, 岩井隆宏, チョブギョン, 武藤結衣, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   40 - 51   2025.10

AIエージェントにおける専門家コンセプトがサービス魅力度に与える影響 Reviewed

清水碧音, 秋本光紀, 河西淳志, 林咲希, 重野ゆら, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   2025.10

消費者の心理的問題を解決するVRのサービスコンセプトの開発 Reviewed

高橋耀生, 奥澤知世, 中村梨琴, 石尾美里, 大坪稜, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   376 - 385   2025.10

The impact of the AI assistant’s imperfection or growth potential on service attractiveness

Nakamura Riko, Takahashi Akio, Ishio Misato, Otubo Ryo, Kato Takumi

Proceedings of the Annual Conference of Japanese Society for the Science of Design   294 - 295   2025.6

The impact of visual elements on product attractiveness in food advertising

Yui Muto, Takahiro Iwai, Miori Tanaka, Bugyeong Cho, Kana Matsumoto, Takumi Kato

Proceedings of the Annual Conference of Japanese Society for the Science of Design   316 - 317   2025.6

Consumer impressions of applying human-like customer service to digital humans

Koki Akimoto, Atsushi Kasai, Yura Shigeno, Aoto Shimizu, Saki Hayashi, Takumi Kato

Proceedings of the Annual Conference of Japanese Society for the Science of Design   178 - 179   2025.6

コンセプトテストにおける購入行動の予測確率を高める選択肢

加藤 拓巳, 峯岸信也, 小林涼, 梅山貴彦

経営情報学会2025年度年次大会発表大会要旨集   1 - 2   2025.6

Study on marketing communications to reduce aversion to self-driving cars

Tomoya YODA, Yuta OZAWA, Miori MIYAZAKI, Nodoka TSUJIKAWA, Ruka YONAMINE, Takumi KATO

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   2 ( 1 )   363 - 366   2025.3

The impact of payment sounds in cashless payment on the attractiveness of the service

Runa SANAKA, Moeka HASHIMOTO, Mika MARUYAMA, Yuya MOTOIE, Takumi KATO

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   2 ( 1 )   358 - 362   2025.3

Effect of the relevance of environmental activities to the main business on corporate brand image

Tetta ARAHATA, Honoka SEKIYA, Myu SATO, Miyu FURUJO, Hiyori NAGATA, Takumi KATO

Proceedings of the Annual Meeting of Japan Society of Kansei Engineering   2 ( 1 )   107 - 110   2025.3

The Effect of English Stimulation in Videos on Product Attractiveness –Evidence from Flying Cars in Japan–

Takahiro IWAI, Misato ISHIO, Chise OKUZAWA, Miori TANAKA, Saki HAYASHI, Takumi KATO

Proceedings of the Japan Society of Kansei Engineering Conference   2 ( 2 )   948 - 951   2025.3

The effect of a package design in the shape of a long musical note linked to the movement of the product on purchase intentions

Koki AKIMOTO, Ryo OTSUBO, Yura SHIGENO, Bugyeong CHO, Yui MUTOU, Takumi KATO

Proceedings of the Japan Society of Kansei Engineering Conference   2 ( 2 )   937 - 940   2025.3

Impact of place names in product brands on attractiveness – Verification from the perspective of relevance to production areas and brand image –

Atsushi KASAI, Riko NAKAMURA, Aoto SHIMIZU, Akio TAKAHASHI, Kana MATSUMOTO, Takumi KATO

Proceedings of the Japan Society of Kansei Engineering Conference   2 ( 2 )   933 - 936   2025.3

Effect of color combinations of agricultural products and farmers' fashion on product attractiveness

Takumi KATO, Koki AKIMOTO, Ryo OTSUBO, Yura SHIGENO, Bugyeong CHO, Yui MUTOU

Abstracts of Annual Conference of Japan Society for Management Information   247 - 250   2025.1

インスタグラムの写真における商品魅力を高める適度なズームインと観葉植物の緩和効果 Reviewed

千葉彩美香, 野村茉央, 松本珠優, 加藤拓巳, 佐藤平国

日本マーケティング学会 カンファレンス・プロシーディングス   163 - 169   2024.10

広告におけるAIモデルの私生活設定と商品特性の合致度が商品魅力に与える影響 Reviewed

蛯谷 孟弘, 加藤 拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   265   2024.10

Effect of nicknames and emojis on product attractiveness in cafe mobile ordering

Motoie Yuya, Sanaka Runa, Hashimoto Moeka, Maruyama Mika, Kato Takumi

Proceedings of the 71st Annual Conference of Japanese Society for the Science of Design   26 - 27   2024.6

The impact of the combination of a model's facial expression and race in advertisements on the attractiveness of cosmetics

Myu Sato, Tetta Arahata, Honoka Sekiya, Hiyori Nagata, Miyu Furujo, Takumi Kato

Proceedings of the 71st Annual Conference of Japanese Society for the Science of Design   18 - 19   2024.6

Improving product attractiveness through charging station design for electric vehicles Invited

Nodoka Tsujikawa, Tomoya Yoda, Yuta Ozawa, Ruka Yonamine, Miori Miyazaki, Takumi Kato

Proceedings of the 71st Annual Conference of Japanese Society for the Science of Design   14 - 15   2024.6

Analysis of The Relationship Between Titles and Views in Educational Video Content

Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda

Proceedings of 2024 Technical Meeting on Information Systems   13 - 18   2024.3

Attractiveness of adding color in food

Tetta Arahata, Moeka Hashimoto, Honoka Sekiya, Myu Sato, Yuuya Motoie, Rikuto Aiata, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   173 - 176   2024.2

Effective insertion timing for improving corporate and product brand awareness in video advertisement

Yuta Ozawa, Hiyori Nagata, Mika Maruyama, Runa Sanaka, Nodoka Tsujikawa, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   37 - 40   2024.2

Effect of English notation and cursive readability in beverage product names on attractiveness

Miori Miyazaki, Tomoya Yoda, Miyu Furujo, Ruka Yonamine, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   177 - 180   2024.1

Influence of designers and development stories information on product attractiveness in the automotive industry

Shumpei Fukuda, Takumi Kato

Proceedings of the 25th Annual Meeting of Japan Society of Kansei Engineering   152 - 155   2023.11

Sunrise versus sunset: Influence of color name on purchase intention in cosmetics

Shiori Ando, Ayaka Kawano, Takumi Kato

Proceedings of the 25th Annual Meeting of Japan Society of Kansei Engineering   156 - 157   2023.11

エシカル消費における態度－行動の乖離メカニズムとエシカル要因を価値に転換するコンセプトの検討 Reviewed

加藤拓巳, 潮崎真惟子, 伊熊結衣, 池田亮介, 小泉昌紀

日本マーケティング学会 カンファレンス・プロシーディングス   95   2023.10

柔軟剤広告における広告表現の過剰性が商品魅力に与える影響: 香り要素とエシカル要素の効果の比較 Reviewed

蛯谷 孟弘, 加藤 拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   325   2023.10

東西南北が商品・サービスの魅力に与える影響 －原産国の四方位への拡張－

加藤拓巳

第18回日本感性工学会大会春季大会予稿集   1 - 7   2023.3

The influence of home Wi-Fi availability on satisfaction for over-top services

Rikuto Aihara, Siori Ando, Shinhe Park, Akito Isobe, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   17 - 20   2023.1

The difference of influences of travel information on repurchase intention between consumer for business and sightseeing

Takehiro Ebitani, Ayaka Kawano, Keigo Iwata, Syumpei Fukuda, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information   13 - 16   2023.1

Can Consumers Empathize with the Idea That Model Uses the Products in the Same Way in Their Daily Lives? A New Perspective on Empathy to Increase the Effectiveness of Marketing Communications

Takumi Kato

Proceedings of the 24th Annual Meeting of Japan Society of Kansei Engineering   1 - 5   2022.9

Consumer dissatisfaction caused by contracted property information on property information sites

Akiho Tabaru, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2021   127 - 130   2022.1

The impact of Instagram influencer posts on purchase intent

Cherry monet Mcglynn, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2021   139 - 142   2022.1

Impact of personal karaoke videos on customer satisfaction

Kento Sakurai, Shinnosuke Suzuki, Chihiro Sato, Tomomi Koike, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2021   135 - 138   2022.1

The effect of ease of cancellation on consumer satisfaction in video subscription services

Yu Aoyagi, Genta Kikuchi, Hayato Sasao, Yuto Sato, Yuto Morozumi, Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2021   131 - 134   2022.1

外国映画の日本公開版ポスターにおける原産国言語の併記が視聴意向に与える影響 Reviewed

石井麻恵, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   10   67 - 74   2021.10

YouTubeにおける動画広告の挿入位置による記憶と購入意向への影響 Reviewed

遠藤茉樹, 加藤拓巳

日本マーケティング学会 カンファレンス・プロシーディングス   10   39 - 40   2021.10

コンセプト想起によるブランドマネジメント：性能・デザインと比較した再購入意向への寄与度

加藤拓巳

日本経営工学会 2021年 春季大会   156 - 157   2021.5

フィットネスクラブにおけるパーソナルトレーナーが顧客満足度に与える影響

田原秋穂, 加藤拓巳

日本経営工学会 2021年 春季大会   149 - 150   2021.5

Response tendency of recommendation intention by age in a market survey targeting services

Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2020   2C1-1   241 - 244   2020.11

Factors affecting customers’ intentions of cross-purchasing durable goods

Takumi Kato

Abstracts of Annual Conference of Japan Society for Management Information 2019   2I1-1   177 - 180   2019.6

Estimating the influence of power consumption on sales volume

Takumi Kato

AThe 62nd Conference of Japan Association for Management Systems   246 - 247   2019.5

Influence of corporate/product brand image on the recommendation intention

Takumi Kato

The 62nd Conference of Japan Association for Management Systems   106 - 107   2019.5

Estimating the impact of overlapping corporate and product brand images on recommendation intention using the hierarchical bayesian model

Takumi Kato, Kazuhiko Tsuda

The 77th IEEJ Information Systems   IS-19 ( 1-23 )   7 - 12   2019.3

オフラインとオンラインの行動観測によるテレビ広告と口コミの購買行動への影響評価

加藤拓巳, 津田和彦

日本経営工学会秋季大会   E16   187 - 188   2018.10

Influence on customer's perception by projecting on VR space targeted at car design

Takumi Kato, Kazuhiko Tsuda

Abstracts of Annual Conference of Japan Society for Management Information   2B1-1   240 - 243   2018.10

Web調査における市場代表性の高い無作為抽出方法 Reviewed

加藤拓巳, 岸田典子, 津田和彦

日本マーケティング学会 カンファレンス・プロシーディングス   7   212 - 223   2018.10

Validation of three-hit theory on television advertisement based on life log

Takumi Kato, Kazuhiko Tsuda

The Japanese Society for Artificial Intelligence SIG-KSN   23 ( 3 )   1 - 5   2018.9

Verification of factors forming quality brand image in customers' perception

Takumi Kato, Kazuhiko Tsuda

Proceedings of the Annual Conference of Japanese Society for Artificial Intelligence   1P2-04   1 - 4   2018.6

Difference in purchasing behavior between web advertisement induction and spontaneous web search

Takumi Kato, Kazuhiko Tsuda

Abstracts of Annual Conference of Japan Society for Management Information   2K-1   95 - 98   2018.6

Study of extracting of factors that contribute to corporate brand favor by pure recall

Takumi Kato, Kazuhiko Tsuda

The 69th IEEJ Information Systems   IS-17 ( 1-5.7-25 )   51 - 56   2017.3

Validation of sensitivity evaluation in car exterior design

Takumi Kato, Kazuhiko Tsuda

The Japanese Society for Artificial Intelligence SIG-KSN   20 ( 2 )   1 - 6   2017.3

Study of sensitivity knowledge for quantitative evaluations to the car exterior design

Takumi Kato, Kazuhiko Tsuda

Proceedings of the 28th annual conference of Electronics, Information and Systems Society, IEEJ   440 - 443   2016.8

コンセプトメイク・製品開発

日本マーケティング協会第32期マーケティング・マスターコース  2025.10 

広報・PR担当者向けセミナー＆ワークショップ

共同通信社  2025.9 

仕事力アップゼミ

高知県庁主催 土佐MBA  2025.8 

価値づくりの出発点であるコンセプト策定とその検証方法 Invited

第6回日本官能評価学会企業部会拡大講演会  2025.5 

コーヒーと環境負荷（カーボンフットプリント）とエシカル消費

SCAJ World Specialty Coffee Conference  2024.10 

個人のセンスに依存しないコンセプト＆デザインの生成/評価方法とは？～顧客価値向上のためのヒントが見つかる科学的アプローチ～ Invited

Cross Insights Hub 2024  2024.2 

価値志向のデザイン Invited

加藤拓巳

第25回日本感性工学会大会  2023.11 

土佐MBA ゼミナール Invited

高知県 土佐MBA  2023.7 

"Business compass" that supports marketing planning capabilities Invited

NEC Visionary Week 2022  2022.10 

Well-Beingを高めるための企業戦略 / Glocal視点で考えるSDGs Invited

JTB Live Communication  2022.10 

Concept-based evaluation and decision-making in product and service development Invited

Takumi Kato

GfK Japan Insight Summit 2022  2022.5 

消費者が五感で得る知覚という現実：知覚品質・感性的価値の要諦 Invited

加藤拓巳

Science&Technology セミナー  2021.1 

社会変化と技術進化を踏まえたサービス開発−時代に依存しない価値づくりの考え方と組織のあり方−

加藤拓巳

埼玉新聞社主催 埼玉ビジネスネットワーク  2020.10 

因果関係のエビデンスに基づく意思決定 Invited

加藤拓巳

第107回 Japan Marketing Research Excellence  2020.2 

ビジネスにおいて機械学習をいかに活用するか Invited

加藤拓巳

日経BPセミナー 実践！機械学習 ビジネス活用講座  2017.12 

マーケティングサイエンスによる購買確率向上への取り組み Invited

加藤拓巳

日本マーケティング・リサーチ協会アニュアルカンファレンス  2017.11 

事業会社のAI・マーケティングサイエンスの目線から考えていること Invited

加藤拓巳

デザイン&テクノロジー協会−AI×クリエイティブで何を創るか  2017.7 

AI技術の活用によるデザイン・UX・映像における顧客の感性評価 Invited

加藤拓巳

日経Big Data Conference  2017.4 

コンセプトに基づく価値づくりとエシカル消費への適用 Invited

経団連 消費者政策委員会企画部会  2025.5 

コンセプトに基づく価値づくりの方法論とエシカル消費への適用

食のサステナビリティフォーラム2024  2024.10 

商品・サービスの価値づくりとブランドマネジメント 〜スポーツマーケティングへの拡張〜

マーケティング実践研究会  2024.7 

研究開発部門にこそ不可欠なマーケティングの考え方 Invited

加藤拓巳

Ｒ＆Ｄ支援センターセミナー  2022.7 

価値づくりの実践に生かす科学の視点 Invited

加藤拓巳

埼玉大学 コミュニティカレッジ  2021.8 

研究開発部門にこそ不可欠なマーケティングの考え方 Invited

加藤拓巳

株式会社Ｒ＆Ｄ支援センター  2021.7 

ブランドマネジメントのための市場調査・科学的検証 Invited

加藤拓巳

CMCリサーチウェビナー  2021.3 

Value creation based on subjective consumer perception Invited

Takumi Kato

Marketing, Temple University  2021.2 

ビジネスの科学的な意思決定を支える分析と文化 Invited

加藤 拓巳

技術情報協会 機械学習による感性価値評価と活用方法  2020.1 

マーケティングサイエンスによる成功確率向上の取り組み - ブランド・デザイン・プロモーション領域の事例 - Invited

加藤拓巳

第93回 Japan Marketing Research Excellence  2018.10 

価値づくりの考え方と組織 Invited

加藤拓巳

産業能率大学大学院 マーケティング論  2018.10 

購買率を高める価値づくりに向けた調査と分析 Invited

加藤拓巳

日経BPセミナー 実践！機械学習 ビジネス活用講座【第2期】  2018.6 

マーケティングサイエンスによる購買確率向上への取り組み Invited

加藤拓巳

官能評価学会 第78回企業部会  2017.11 

自動車メーカーにおけるマーケティングサイエンスの実践と課題 Invited

加藤拓巳

産業能率大学大学院 マーケティング論  2017.10 

AI・マーケティングサイエンスによる購買確率向上への取り組み Invited

加藤拓巳

第78回 Japan Marketing Research Excellence  2017.8 

評価装置、評価方法、および評価プログラム

加藤 拓巳

評価装置、評価方法、および評価プログラム

加藤 拓巳, 竹本 真衣, 石橋 直正, 井上 陽介

コンセプト評価調査システム、コンセプト評価調査方法及びプログラム

加藤拓巳, 梅山貴彦, 朱 リツ, 一木 要輔, 亀井 晋

認証装置および認証プログラム

加藤 拓巳

Best Conference Paper Award

2024.8   7th International Conference on Knowledge Innovation and Invention  

Takumi Kato, Kenta Kasahara, Tomoaki Hattori, Shinya Masuda, Juyeon Park, Katsuya Watanabe

Best Oral Paper Award

2023.10   Japan Marketing Academy  

Takumi Kato, Maiko Shiozaki, Yui Ikuma, Ryosuke Ikeda, Masaki Koizumi

Excellent Presentation Awards

2023.3   Japan Society of Kansei Engineering  

Takumi Kato

Good Presentation Award, The 69th Annual Conference

2022.6   Japanese Society for the Science of Design  

Takumi Kato

Outstanding Exploratory Research Award

2022.5   Japan Society for Management Information  

Takumi Kato

Honorable Mention Award

2021.7   International Institute of Applied Informatics  

Takumi Kato

Journal Encouragement Award

2020.10   Japan Marketing Academy  

Takumi Kato, Kazuhiko Tsuda

Best Oral Paper Award

2020.10   Japan Marketing Academy  

Takumi Kato, Eiji Kano, Haruki Hosoi

The Japanese Society for Artificial Intelligence Incentive Award

2019.6   The Japanese Society for Artificial Intelligence  

Takumi Kato, Kazuhiko Tsuda

Best Conference Paper Award

2024.8   7th International Conference on Knowledge Innovation and Invention  

Takumi Kato, Yuto Tsukada, Atsuki Matsuda, Ryosuke Ikeda, Katsuya Hayami, Masaki Koizumi

Best Paper Award

2024.3   10th International Conference on Information Management  

Takumi Kato, Takahiro Kurachi, Kenichiro Fujita, Manaka Yajima, Katsuya Hayami, Masaki Koizumi

Best Oral Paper Award

2023.10   Japan Marketing Academy  

Takehiro Ebitani, Takumi Kato

Excellent Oral Presentation

2022.1   2022 5th International Conference on Computers in Management and Business  

Takumi Kato

Best Oral Paper Award

2021.10   Japan Marketing Academy  

Maki Endo, Takumi Kato

Excellent Oral Presentation Winners

2021.8   International Conference on Business and Information Management 2021  

Takumi Kato

Best Paper Award

2021.7   KES Intelligent Decision Technologies 2021  

Takumi Kato

President's Encouragement Award

2020.11   Saitama University  

Takumi Kato

Student Research Excellent Presentation Award

2019.6   Japan Association for Management Systems  

Takumi Kato

Dean's Award of Graduate School of Business Sciences

2019.3   Graduate School of Business Sciences, University of Tsukuba  

Takumi Kato

Research Encouragement Award

2018.9   The Institute of Electrical Engineers of Japan  

Takumi Kato, Kazuhiko Tsuda

Excellent Presentation Award

2017.9   The Institute of Electrical Engineers of Japan  

Takumi Kato, Kazuhiko Tsuda

Fujiwara Award

2012.3   Keio University  

Takumi Kato

Outstanding Performance Award of Data analysis competition

2012.1   The Operations Research Society of Japan  

Takumi Kato

最先端技術の消費者受容性を高める想像力効果: 空飛ぶタクシーの利用意向に対するア ニメーションとアトラクションの貢献の検証 International coauthorship

2024.7 - 2025.3

明治大学  国際共同研究プロジェクト支援事業 

Study on the factors of comfort in the moving interior space

2022.1 - 2022.3

Honda Motor Co., Ltd. 

Study on the car driving tone that contributes to emotional value

2021.12 - 2022.3

Honda R&D Co.,Ltd. 

Study on survey requirements for product concept verification for demand forecasting

2021.4 - 2022.3

Cross Marketing Inc. 

Development of indicators for loyalty surveys in brand management

2021.4 - 2022.3

M-Force Inc. 

Study on survey and analysis methods for extracting the psychological value in the food industry

2020.6 - 2021.3

Ajinomoto Co., Inc.  cooperative research

Takumi Kato

Marketing Technical Books

2022.4 Institution：School of Commerce, Meiji University

Marketing

2020.4 - 2022.3 Institution：Faculty of Economics, Saitama University

空間の価値向上に寄与するデータ活用・価値の証明

NEC  2025.12

「明大グッズ Powered by Meiji Research」：商学部加藤拓巳ゼミが明治大学の研究成果を大学グッズへ

明治大学プレスリリース  2025.12

CTC・hootfolio・明大、CTCにおける1on1の満足要因に基づくスクリプトが生み出す効果を実証

日本経済新聞  2025.11

【新商品】消費者実証実験から生まれた“環境配慮”と“顧客価値”を両立するコーヒー 『氷温熟成珈琲 紡‐つむぎ‐』

キーコーヒー株式会社  2025.10

NEC発AI開発のhootfolio、2億円調達 30年に1000社導入へ

日本経済新聞  2025.10

目に見えない価値観とスキル 多様性生かす経営のカギに

Nikkei BizGate  2025.9

「商品コンセプトなきPRはありえない」 都内で企業の担当者向けセミナー

OVO(共同通信社)  2025.9

ホテル朝食改革で口コミ評価4.5点

PR Times  2025.9

顧客から遠いBtoBこそ “価値設計”で差をつけろ

マーケットワン・ジャパン合同会社  2025.8

多様な人材生かす経営、価値観・スキルにも注目 属性だけでない多様性「プラス影響」 明治大など調査

朝日新聞  2025.8

購入意向への回答速度と実購買の関係性を実証 クロス・マーケティングが明治大学と共同研究

MarkeZine  2025.7

明大など、ソーシャルメディアの投稿では「ビュッフェ」より「料理セット」の方が高い魅力となることを実証

日本経済新聞  2025.7

ジェンダーや人種、年齢ばかりじゃない 多様な人材生かす経営とは？

朝日新聞  2025.7