Updated on 2026/04/04

写真a

 
ASAI Yoshihiro
 
Organization
Undergraduate School School of Commerce Professor
Title
Professor
Other name(s)
ASAI Yoshihiro
External link

Degree

  • Ph.D. in Eonomics ( 2006.3   Nagoya University )

  • Master of Arts in Economics ( 2004.12   State University of New York at Buffalo )

  • 修士(経済学) ( 2002.3   名古屋大学 )

Research Interests

  • Small-Medium Enterprises' Financing

  • Financial Education

  • Risk Management

  • Insurance

Research Areas

  • Humanities & social sciences / Commerce  / 商学(Commerce)

  • Humanities & social sciences / Money and finance

  • Humanities & social sciences / Public economics, labor economics  / 財政学・金融論(Fiscal Studies/Finance Theory)

Education

  • Nagoya University   Graduate School of Economics

    2002.4 - 2006.3

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    Country/Region: Japan

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  • State University of New York at Buffalo   Graduate School, Department of Economics

    2004.1 - 2004.12

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    Country/Region: United States

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  • State University of New York at Buffalo   Economics   Master

    2004.1 - 2004.12

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    Country/Region: United States

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  • Nagoya University   Graduate School of Economics

    2000.4 - 2002.3

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    Country/Region: Japan

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  • Nagoya University   School of Economics   Economics

    1996.4 - 2000.3

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    Country/Region: Japan

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Research History

  • Kobe University

    2023.4

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    Country/Region:Japan

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  • Meiji University   School of Commerce   Professsor

    2021.4

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    Country/Region:Japan

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  • California State University, Northridge   David Nanzarian College of Business and Economics   Researher Postdoc   Visiting Scholar

    2016.6 - 2018.3

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  • California State University, Northridge David Nanzarian College of Business and Economics Visiting Scholar

    2016.6 - 2018.3

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  • Associate Professor

    2016.4 - 2021.3

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  • Meiji University   Senior Assistant Professor

    2012.4 - 2016.3

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  • Josai University   Assistant Professor (non-tenured)

    2010.4 - 2012.3

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  • Josai University   助手

    2006.4 - 2010.3

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Professional Memberships

  • Asia-Pacific Risk and Insurance Association

    2007.7

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  • 日本金融学会

    2002.4

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  • 日本保険学会

    2011.4

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  • Western Risk and Insurance Association (WRIA)

    2008

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  • American Risk and Insurance Association (ARIA)

    2008

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  • Western Risk and Insurance Association

    2007.7

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  • Asia Pacific Risk and Insurance Association (APRIA)

    2007

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  • 生活経済学会

    2004.4

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Committee Memberships

  • OECD/INFE Research Advisory Group (RAG) 2025/26, Financial Literacy   Member  

    2025.5   

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    Committee type:Other

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  • 中小企業事業承継・引継ぎ支援全国本部   アドバイザリーボード 座長  

    2025.4   

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    Committee type:Other

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  • 日本保険学会   評議員  

    2024   

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    Committee type:Academic society

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  • 地域企業の持続的発展と地域金融機関の役割   プロジェクトメンバー  

    2023.4 - 2025.9   

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    Committee type:Government

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  • 大同生命お客さまの声協議会   社外委員  

    2022.4   

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    Committee type:Other

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  • 独立行政法人経済産業研究所   メンバー  

    2020.9 - 2021.8   

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    Committee type:Academic society

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  • Financial Service Agency   Special Research Fellow  

    2019.9 - 2022.3   

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    Committee type:Government

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  • 生活経済学会   学術交流委員会委員  

    2019.6   

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    Committee type:Academic society

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  • 生活経済学会   日本経済学会連合評議員  

    2019.6   

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  • 独立行政法人経済産業研究所   メンバー  

    2018.9 - 2019.8   

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    Committee type:Academic society

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  • 日本金融学会   ホームページ委員  

    2012.9 - 2016.5   

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    Committee type:Academic society

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Papers

  • How Do Ethics Affect the Suspicious Payments of Medical Insurance? -Evidence from COVID-19 Insurance in Japan- Reviewed

    Nakabayashi, Mariko, Yoshihiro Asai

    2026.2

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  • Do Regulations and Insurance Knowledge Affect Insurance Demand? Evidence from Bicycle Insurance in Japan Reviewed International journal

    Risks   13 ( 6 )   115   2025.6

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    Authorship:Lead author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:MDPI  

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  • 金融機関から役員を受け入れている中小企業とは?―アンケート調査に基づく実証研究― Reviewed

    信金中金月報   2024年 ( 11月号 )   56 - 67   2024.11

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  • Why Do Small and Medium Enterprises Demand Property Liability Insurance? Reviewed

    Journal of Banking and Finance   106   298 - 304   2019.9

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    Authorship:Lead author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:Elsevier  

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  • Does Financial Education Work? : Some Evidence from College Students in Japan Reviewed

    46   11 - 24   2017.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • 中小企業の保険需要とリスクマネジメント-アンケート調査の集計結果-

    明大商学論叢   97 ( 4 )   45 - 82   2015.3

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  • On Household Insurance Demand - Evidence from the Great East Japan Earthquake - Invited Reviewed

    Jiang, YinYin and Souichiro Moridaira

    International Journal of Business   18 ( 4 )   332-350   2013.7

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  • How Do Cost and Regulation Change Loss Control Activities and Insurers' Monitoring? Reviewed

    Mahito Okura

    Journal of Insurance Issues   34 ( 2 )   pp.172-188   2011.11

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  • 何が住宅のリノベーションを促進しているのか? -金融知識、住宅への考え方の視点-

    浅井 義裕

    不動産経営流通協会 研究助成論文集   1 - 19   2026.1

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • 医療保険の不正請求への倫理的要因の関与-新型コロナウイルス流行期の消費者アンケート調査の紹介- Invited

    中林真理子, 浅井 義裕

    生命保険論集   生命保険文化センター設立50周年記念特別号(Ⅰ) ( Ⅰ )   169 - 197   2025.12

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  • 事業性評価と企業支援の深化―挑戦を続ける地域金融機関―

    家森 信善

    1 - 157   2025.8

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  • The Role of Regional Financial Institutions in the Post-COVID-19 Era: Challenges for Corporate Support Beyond Finance Invited

    Yamori, Nobuyoshi, Yoshihiro Asai, Tomoko Aizawa, Masao Ojima, Shingo Umino, Masahiro Hashimoto

    Japan’s Financial System New Perspectives and Potential Risks in the Post-Global Financial Crisis Era   95 - 119   2025.5

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  • 金融知識が消費者の行動に与える影響ー投資・電子決済・年金制度の選択に関する実証研究ー

    5 - 22   2024.8

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:日本法制学会 研究助成論文集  

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  • 保険知識と金融知識の水準の決定要因‐保険知識は資産運用の知識と違うのか?‐ Invited

    生命保険論集   ( 224 )   71 - 94   2023.9

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  • 消費者の保険知識の水準と決定要因

    損害保険研究   84 ( 1 )   1 - 32   2022.5

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  • 中小企業の事業承継とパフォーマンス-人生100年時代における事業承継と生命保険・個人保証―

    生命保険論集   216 ( 別冊 )   89 - 102   2021.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:生命保険文化センター  

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  • 中小企業の事業承継における信託と生命保険 -サーベイと実証分析-

    浅井義裕

    信託研究奨励金成果論文   ( 41 )   2020.12

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  • 中小企業の事業承継と生命保険・信託に関する実態調査-アンケート調査の集計結果-

    浅井義裕

    生命保険論集   ( 209 )   115 - 163   2019.12

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  • Determinants of Small Business Mutual Aid Use by Small and Medium Enterprises

    101 ( 2 )   137 - 145   2019.3

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    Language:Japanese  

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  • ERMに関する意識調査の概要報告-損害保険会社に勤務する人を対象にして- Reviewed

    損害保険研究   80 ( 4 )   93 - 116   2019.3

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    研究ノート

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  • 大学生の金融知識と金融教育の効果-金融知識別の分析結果- Reviewed

    信金中金月報   17 ( 11 )   45 - 61   2018.11

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  • Corporate Finance of Small and Medium-sized Enterprises and Life Insurance Surrender

    1 - 19   2017.6

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    Language:Japanese  

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  • College Students' knowledge and its deraminants: Evidence from Japan

    75 - 101   2017.5

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  • 大学生の金融リテラシーと金融教育

    浅井 義裕

    ゆうちょ資産研究-研究助成論文集-   23   1 - 28   2016.11

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:一般財団法人 ゆうちょ財団  

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  • Empirical Evidence on Small Business Financing and Life Insurance Surrender

    192 ( 192 )   31 - 48   2015.9

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  • On SMEs Life Insurance Demand in Japan Reviewed

    Asai Yoshihiro

    Journal of Household Economics   42   1 - 14   2015.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:The Japan Society of Household Economics  

    Although numerous theoretical and empirical articles investigate factors affecting corporate demand for insurance, empirical tests of small and medium-sized enterprises (SMEs) are very limited. Also, empirical tests of life insurance demand is limited. This article is one of the first attempts to empirically investigate the demand for life insurance demand of manufacturing SMEs. This study uses data obtained from questionnaire survey and accounting data for 909 manufacturing SMEs in Japan to test the determinants of life insurance demand. Regarding insurance demand of Japanese SMEs, firm size, bankruptcy probability and ownership structure are important factors in determining life insurance purchase by SMEs. Also, the results indicate that life insurance purchase is associated with relationship with banks in some firms.

    DOI: 10.18961/seikatsukeizaigaku.42.0_1

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  • WHY HOUSEHOLDS PURCHASE EARTHQUAKE INSURANCE? : EVIDENCE FROM JAPAN AFTER THE GREAT EAST JAPAN EARTHQUAKE

    ( 特別 )   77-92 - 92   2014.1

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  • 中小企業支援のための損害保険会社の取り組みについて ―地域金融機関との連携の現状と課題―

    家森信善, 高久賢也

    損害保険研究   75 ( 3 )   193-215 - 215   2013.11

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:損害保険事業総合研究所  

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  • The Role of Relationship Banking and Insurance in SMEs Firms Finance

    Sato Ichiro

    7 ( 1 )   3-21   2013.4

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  • 保険の銀行窓販解禁後の中小企業の保険需要―企業アンケートに基づく実態分析―

    家森信善, 高久賢也

    損害保険研究   74 ( 4 )   59-83 - 83   2013.2

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  • 中小企業の保険購入に関する調査― アンケート結果のまとめ -

    家森信善, 高久賢也

    経済科学   60 ( 2 )   97-118   2012.11

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  • Does Privatization of a Postal Savings Bank in Japan has Economic Value?

    Oohama Ken-ichiro

    iBusiness   3 ( 3 )   pp.244-247   2011.10

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  • 規制緩和はわが国の生命保険業を生産的にしたのか?

    生命保険論集   178   2011.9

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  • Did Market Reform make Risk Evaluation on Japanese Firms Easier? : An Evidence from Credit Ratings

    Nobuyoshi Yamori

    Journal of Applied Research in Finance   1 ( 3 )   pp.73-83   2011.8

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  • 政府系金融機関の効率性・生産性の実証的な検討‐効率性・生産性に変化はあったのか?

    大濱賢一朗

    生活経済学研究   29   pp.85-98   2011.3

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  • 規制緩和後の業界再編と生命保険業における効率性変化‐確率的フロンティアDistance Functionの推定によるアプローチ‐

    柳瀬典由,播磨谷浩三

    生命保険論集   169   pp.29-77   2010

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  • 政策金融の役割‐海外の事例をもとにした一考察‐

    大浜賢一朗

    城西大学国際教育センター紀要   14   pp.41-56   2009

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  • 生命保険会社のリスクテイク行動の分析

    生命保険論集   168   pp.119-143   2009

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  • 航空産業における安全性の確保と市場の評価~イベントスタディによるアプローチ~

    手塚広一郎,大浜賢一朗

    福井大学教育地域科学部紀要 第Ⅲ部:社会科学   64   pp.129 -139   2008

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  • オペレーショナルリスクと企業価値‐生命保険業へのインプリケーション‐

    生命保険論集   163   pp.193-219   2008

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  • 保険業法改正でわが国生命保険業の生産性はどのように変化したのか?

    柳瀬典由

    城西大学現代政策研究   2   pp.35-42   2008

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  • 企業買収防衛は株主価値にどのように影響するのか?

    城西現代政策研究   1   pp.1-15   2007

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  • 規制緩和後のわが国損害保険業の再編と効率性・生産性への影響‐ 一連の合併現象は生産性の改善に貢献したか? ‐

    柳瀬典由, 冨村圭

    損害保険研究   69 ( 3 )   pp.99-125 - 125   2007

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  • Development of Information Technology in Japanese Banks

    Nobuyoshi Yamori, Kozo Harimaya

    Global Information Technology and Competitive Financial Alliances   pp.24-38   2006

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  • 生命保険会社によるコーポレートガバナンス‐貸付先に対する規律付けの評価‐

    生命保険論集   156   pp.129-148   2006

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  • Credit Ratings in the Japanese Bond Market

    Nobuyoshi Yamori, Narunto Nishigaki

    Japanese Fixed Income Markets: Money, Bond and Interest Rate Derivatives   pp. 257-281   2006

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  • ディスクロージャーの強化で生命保険会社の評価は容易になったか?生保ディスクロージャーと格付け

    家森信善

    生命保険論集   146   pp.33-64   2005

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  • Do Institutional Investors Discipline Corporate managers in Japan? - Future Prospect of New Style Corporate Governance -

    ASAI Yoshihiro

    53 ( 2 )   pp.39-52 - 52   2005

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  • 新しい金融システムの中でのコーポレートガバナンスの担い手としての生命保険会社

    家森信善

    生命保険論集   141 ( 141 )   pp.111-140 - 140   2002

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    Language:Japanese   Publisher:生命保険文化センター  

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  • 企業統治における機関投資家の役割‐機関投資家はコーポレートガバナンスの担い手になるのか‐

    浅井 義裕

    証券アナリストジャーナル   40 ( 9 )   pp.108-124 - 124   2002

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    Language:Japanese   Publishing type:Research paper (scientific journal)   Publisher:日本証券アナリスト協会  

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Books

  • 中小企業金融における保険の役割

    ( Role: Sole author)

    中央経済社  2021.2 

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  • The Role of Regional Financial Institutions in the Post-COVID-19 Era: Challenges for Corporate Support Beyond Finance

    ( Role: Joint author)

    Springer Nature  2025.5 

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  • INPEXのリスクマネジメント

    ( Role: Joint author)

    慶応義塾大学出版会  2024.3 

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    Responsible for pages:191-219   Language:Japanese  

    2021年11月 損害保険事業総合研究所 『損害保険研究』 第83巻3号 pp.171-202。

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  • ポストコロナ時代の地域金融機関の役割――金融を超えた企業支援のための課題

    家森信善・浅井義裕・相澤朋子・尾島雅夫・海野晋悟・橋本理博( Role: Joint author)

    東京大学出版会  2023.10 

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    Responsible for pages:123-148   Language:Japanese  

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  • 大規模災害リスクと地域企業の事業継続計画 : 中小企業の強靱化と地域金融機関による支援

    家森, 信善, 浜口, 伸明, 野田, 健太郎( Role: Contributor第8章)

    中央経済社,中央経済グループパブリッシング(発売)  2020.10  ( ISBN:9784502356414

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    Total pages:iv, vii, 268p   Language:Japanese  

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  • The Great East Japan Earthquake and Risk Management for Small and Medium Enterprises: Evidence from a 2014 SME Survey Reviewed

    Yamori, Nobuyoshi and Yoshihiro Asai( Role: Joint author)

    Springer  2019.9 

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    Responsible for pages:73-92   Language:English  

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  • Great East Japan Earthquake and Risk Management for Small and Medium-sized Enterprises How Do Japanese SMEs Prepare Against Natural Disasters?

    ( Role: Joint author)

    Springer  2019 

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    Roles of Financial Institutions and Intraregional Cooperation for Regional Revitalization in Japan

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  • 自然災害ショックと中小企業のリスクマネジメント──東日本大震災の経験をもとにして

    家森信善( Role: Joint authorpp.163-189)

    有斐閣  2016.10 

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    Total pages:228   Language:Japanese  

    2016/12/18付 日本経済新聞 朝刊に書評あり。

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  • はじめて学ぶ保険のしくみ(第2版)

    家森信善,小林毅,林晋( Role: Joint author)

    中央経済社  2015.4 

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    Responsible for pages:第6章、第7章、第15章   Language:Japanese   Book type:Scholarly book

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MISC

  • データから見えてくる、中小企業金融における保険の役割 Invited

    商工金融   2025.2

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  • 金融知識の水準と資産運用・キャッシュレス決済に関する実証研究 Reviewed

    明治大学社会科学研究所紀要   63 ( 1 )   115 - 128   2024.7

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  • 製造業の経営者交代に関する実態調査-アンケート調査の集計結果-

    山本昌弘

    明大商学論叢   106 ( 4 )   19 - 47   2024.3

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  • 「中小企業経営者における金融リテラシーと自然災害に対する強靱性」調査の結果概要

    家森信善・上山仁恵

    RIEB Discussion Paper Series   No.2023 ( J09 )   1 - 74   2023.11

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    Language:Japanese   Publisher:神戸大学経済経営研究所  

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  • A Study on the Determinants of the Level of Financial and Insurance Knowledge and Consumers' Choices Reviewed

    60 ( 2 )   75 - 95   2022.3

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    Language:Japanese  

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  • 地域金融機関の外部環境の分析に係る研究と手法の標準化

    金融庁 金融研究センター ディスカッションペーパー DP2022-3   2022.3

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    Authorship:Lead author   Language:Japanese   Publisher:金融庁 金融研究センター  

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  • 住宅ローン金利選択の決定要因に関する実証分析

    一般社団法人 不動産流通経営協会   1 - 20   2022.1

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    Language:Japanese  

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  • INPEXのリスクマネジメント Invited

    損害保険研究   83 ( 3 )   171 - 202   2021.11

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    Language:Japanese   Publisher:損害保険事業総合研究所  

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  • The Impact of Organizational Structure Difference on Productivity Change in the Japanese Life Insurance Industry

    2 ( 1 )   35 - 43   2008.3

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    Language:Japanese  

    CiNii Research

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Works

  • 100 歳まで生きる時代における金融知識の重要性

    2023.1

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  • 大規模災害リスクと地域企業の事業継続計画

    家森信善・浜口伸明・野田健太郎 編著

    2020.9

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Awards

  • Best Paper Award

    2026.3   62nd Midwest Business Administration Association   Does Captive Insurance Improve Cash Flow? A Study of Japanese Nikkei 225 Companies

    Yoshihiro Asai, David Russell, Jiun-Lin Chen, Mu-Sheng Chang

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  • 生活経済学会奨励賞

    2018.6   生活経済学会  

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    Award type:Award from Japanese society, conference, symposium, etc.  Country/Region:Japan

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Research Projects

  • 中小企業の損害保険需要-ファイナンス理論・金融知識・地域との関係からの実証分析-

    Grant number:26K04977  2026.4 - 2029.3

    日本学術振興会  科学研究費助成事業(科研費)  基盤研究(C)

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    Authorship:Principal investigator 

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  • 中小企業が直面するリスクと保険の役割に関する実証研究

    2023.4 - 2026.3

    基盤研究(C) 

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    Authorship:Principal investigator 

    Grant amount:\3600000 ( Direct Cost: \3600000 )

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  • Theoretical, Positive and Institutional Research in Small M&A and Family Business Succession

    Grant number:21K01727  2021.4 - 2024.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (C)

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    Grant amount:\4030000 ( Direct Cost: \3100000 、 Indirect Cost:\930000 )

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  • 中小企業における損害保険需要-ファイナンス理論・保険論に基づく実証的検証-

    2020.4 - 2023.3

    基盤研究(C) 

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    Authorship:Principal investigator 

    Grant amount:\4160000 ( Direct Cost: \3200000 、 Indirect Cost:\960000 )

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  • 中小企業金融における生命保険の役割-ファイナンス理論に基づく実証的検証

    2017.4 - 2020.3

    基盤研究(C) 

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    Authorship:Principal investigator 

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  • 大震災に対するリスクマネジメント ―家計における保険の役割―

    2014.4 - 2017.3

    基盤研究 (C) 

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  • Comprehensive Research on Regional Economic Policies Necessary for Recovery of the Competitiveness of the Regional Economy

    Grant number:23243048  2011.11 - 2014.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (A)

    YAMORI Nobuyoshi, KURIHARA Yutaka, OGAWA Hikaru, YANAGIHARA Mitsuyoshi, UCHIDA Ichihiro, SONODA Tadashi, HARIMAYA Kozo, KONDO Kazumine, ASAI Yoshihiro, TOMIMURA Kei

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    Grant amount:\24310000 ( Direct Cost: \18700000 、 Indirect Cost:\5610000 )

    Regional economies in Japan are seriously stagnated. In this research project, we aim to build the academic base of regional economic policies necessary for recovery of the competitiveness of the regional economy. In particular, in order to investigate the effectiveness of small and medium-sized business support measures of local governments, we conducted a survey of small and medium enterprises in Aichi Prefecture. Using this survey, we were able to publish a book titled, Regional Collaboration and Competitiveness of Small and Medium-sized Enterprises, Chuokeizaisha 2014. In addition, with respect to the nature of assistance to small and medium-sized enterprises provided by regional financial institutions, we sent a questionnaire to the branch managers of regional financial institutions across the country. According to the results of this survey, regional financial institutions do not change the mechanism of the evaluation of their employees in response to the new environment.

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  • 保険需要構造の分析‐ファイナンス理論の実証的検証‐

    2011.4 - 2014.3

    若手研究 (B) 

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  • Basic Research on Optimal Roles of Public and Private Sectors to Build Vibrant Society

    Grant number:20330055  2008 - 2010

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (B)

    YAMORI Nobuyoshi, KURIHARA Yutaka, YANAGIHARA Mitsuyshi, SHIMIZU Katsutoshi, UCHIDA Ichihiro, OGAWA Hikaru, NISHIGAKI Narunto, HARIMAYA Kozo, KONDO Kazumine, ASAI Yoshihiro

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    Grant amount:\19760000 ( Direct Cost: \15200000 、 Indirect Cost:\4560000 )

    This research project consists of three sub-projects, such as (1) issues on finance of small and medium sized firms, (2) issues on public guarantee scheme, and (3) issues on postal savings system. One of main contributions is a publication of a book, "Small and Medium Sized Firms and Public Guarantees in the Regional Economy" (ChuoKeizai-sha), which is based on an extensive questionnaire study regarding SMEs in Aichi conducted in 2009.

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  • 市場規律によるコーポレートガバナンス-わが国の敵対的買収と買収防衛策の実証研究-

    2007.4 - 2010.3

    若手研究 (B) 

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Teaching Experience

  • Insurance and Risk Management

    2012.4 Institution:Meiji University

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  • Life Insurance

    2012.4 Institution:Meiji University

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  • マクロ経済学

    Institution:城西大学

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  • 保険論

    Institution:明治学院大学

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  • 証券論

    Institution:明治学院大学

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  • ファイナンス入門

    Institution:城西大学

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  • 日本経済論

    Institution:愛知大学

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  • リスクマネジメント論

    Institution:城西大学

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