Organization
Undergraduate School School of Commerce Professor
Title
Professor
External link
Degree
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Ph.D
Research Areas
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Humanities & social sciences / Commerce
Education
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Poznań University of Economics and Business
2015.9 - 2020.10
Country/Region： Poland
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Kobe University Graduate School, Division of Administration
- 1993.3
Country/Region： Japan
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Kobe University Graduate School, Division of Administration
- 1991.3
Country/Region： Japan
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Doshisha University Faculty of Commerce
- 1988.3
Country/Region： Japan
Research History
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Meiji University School of Commerce Professor
2013.4
Country/Region：Japan
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Associate Professor
2007.4
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Associate Professor
2005.10 - 2007.3
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Associate Professor
1997.4 - 2005.9
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Lecturer
1994.4 - 1997.3
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Research Assistant
1993.4 - 1994.3
Papers
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アフターコロナ禍におけるお好み焼き店の共食回復戦略類型
細井謙一, 金丸輝康, 竹村正明
広島経済大学経済研究論集 45 ( 3 ) 19 - 32 2023.3
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地域食堂の地域社会統合効果─アフターコロナ禍の共食回復戦略─
細井謙一, 金丸輝康, 竹村正明
広島経済大学経済研究論集 45 ( 2 ) 29 - 43 2022.11
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コピーライト・スペクトラムを用いた観光情報発信問題の理論枠組みの開発 Reviewed
竹村正明, 王怡人, 大津正和, 地頭所里紗
明大商学論叢 104 ( 1 ) 77 - 96 2022.11
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地域食堂の地域社会統合効果：アフターコロナ禍の共食再生戦略
細井謙一, 金丸輝康, 竹村正明
広島経済大学経済研究論集 45 ( 2 ) 1 - 15 2022.10
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独創的商品企画の構造的抑圧問題 Reviewed
金丸輝康, 坂田隆文, 竹村正明
大阪学院大学商・経営学論集 48 ( 1 ) 1 - 28 2022.9
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スポンサーシップ・リワードの設計による地域プロスポーツ・キャズムの解消 Reviewed
金丸輝康, 大野尚弘, 竹村正明
大阪学院大学商・経営学論集 48 ( 1 ) 29 - 56 2022.9
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DMOデザインと観光アメニティ開発戦略の適合仮説開発
大津正和, 王怡人, 地頭所里紗, 張瑋容, 竹村正明
総合文化研究所紀要 39 1 - 20 2022.7
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Establishing Fan Tourism by User-Generated Location Experiences: Virtual- and Real-Site Interaction Reviewed
Wei Jung Chang, Masakazu Otsu, Teruyasu Kanamaru, Masaaki Takemura
Paper presented in the 8th EATSA Conference 2022.7
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単品商品のマーケティング Reviewed
金丸輝康, 竹村正明
大阪学院大学商・経営学論集 47 ( 1/2 ) 39 - 72 2022.6
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Development of the Value Supply System Analysis for Estimation of Regional Social Transaction
Ohno, Takahiro, Masaaki Takemura
20 36 - 50 2022.6
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アフターコロナ禍におけるお好み焼き店の業績回復戦略の課題
細井謙一, 金丸輝康, 竹村正明
広島経済大学経済研究論集 45 ( 1 ) 1 - 15 2022.4
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The Logic on The New Single Product Marketing Strategy Reviewed
Teruyasu kanamaru, Masaaki Takemura
Osaka Gakuin University Review of commerce and business administration 第47巻 ( 第1/2号 ) 39 - 72 2022.3
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社会構造維持様式と経済成長戦略の適合仮説 Reviewed
竹村正明
明治大学社会科学研究所研究年報 ( 34 ) 221 - 248 2022.1
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観光のまなざしとDMO戦略の相互作用による観光地化の理論的説明の試み Reviewed
竹村正明, 大津正和, 王怡人, 地頭所里紗, 張瑋容
明大商學論叢 104 ( 1 ) 59 - 80 2022.1
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Development of an Analytical Framework for Spotting Destination by the Resource-Application Matrix
王怡人, 大津正和, 地頭所里紗, 張瑋容, 竹村正明
( 2 ) 1 - 21 2021.12
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The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers Reviewed
Mark E. Parry, Xiaoming Yang, Masaaki Takemura
Journal of International Consumer Marketing 33 ( 2 ) 115 - 136 2021.3
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大学の教養教育成果は経営の実践で，これほど役にたつ
竹村正明
明大商學論叢 103 ( 3 ) 15 - 37 2021.3
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The Evolution of Merchandise Trade between the Visegrad Group Countries and Japan in the 21st Century Reviewed
Grzegorz Mazur, Masaaki Takemura
Journal of International Studies 13 ( 3 ) 9 - 24 2020.9
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Organizational Ambidexterity: What Does It Mean? How is it Actualized Reviewed
Hajime Kobayashi, Masaaki Takemura
International Journal of Multidisciplinarity in Business and Science 6 ( 9 ) 51 - 60 2020.6
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流通革命は,なぜ大量生産・大量販売だったのか -買い物難民のための直接流通再評価- Reviewed
竹村正明
明大商學論叢 102 ( 4 ) 75 - 98 2020.3
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ZOZOは何を間違えたのか -流通・商業理論による理論的解釈- Reviewed
竹村正明
明大商學論叢 102 ( 2 ) 91 - 117 2020.3
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Interaction Revisited Reviewed
Masaaki Takemura
The Proceedings of 35th Annual IMP conference 2019.8
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Nonetheless Low Trust, Why Poland Grew? Reviewed
Masaaki Takemura
The Proceedings of 10th Bi-Annual International Conference on Business Market Management 2019.6
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Evolution of Private Label Development: A Japanese Case Reviewed
Takahiro Ohno, Masaaki Takemura
International Journal of Multidisciplinary in Business and Science 5 ( 7 ) 53 - 61 2019.5
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Business Communication and Trust in Business Relationships from the Perspective of Polish Managers Reviewed
Zieliński, Marek, Maria Sulimowska-Formowicz, Masaaki Takemura
Bulletin of the Faculty of Commerce Meiji University 101 ( 3 ) 63 - 76 2019.3
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Critical Thinking from Japan: Additional Perspectives Reviewed
Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization, and Development Review 3 ( 4 ) 1 - 11 2018.9
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Education, Enterprise Capitalism, and Equity Challenges: The Continuing Relevance of the Correspondence Principle in Japan Reviewed
Masaaki Takemura
Markets, Globalization, and Development Review 3 ( 4 ) 36 - 52 2018.9
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Japan and Critical Marketing Theory: Opening a Window Reviewed
Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization, and Development Review 3 ( 1 ) 1 - 10 2018.5
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Gaining Strategic Balance between Inimitability and Legitimacy in Generating Innovative Business Model Reviewed
Hajime Kobayashi, Masaaki Takemura, Yoritoshi Hara
International Journal of Multidisciplinary in Business and Science 4 ( 5 ) 52 - 60 2018.4
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エコノミック・ガーデニングの操作定義としての経済レジリエンスの測定尺度開発 Reviewed
竹村正明, 山本尚史
明大商學論叢 100 ( 3 ) 65 - 83 2018.3
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Polish-Japanese Investment and Trade Relations Reviewed
Mazur Grzegorz, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 101 ( 1 ) 45 - 64 2018
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地域経済の再生と縮退：エコノミックガーデニングと経済レジリエンス
竹村正明
商工金融 68 ( 9 ) 25 - 41 2018
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The European Union – Japan Trade Cooperation: Toward a Free Trade Agreement Reviewed
Mazur Grzegorz, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 101 ( 2 ) 1 - 28 2017.3
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Consumers' Satisfaction with Retail Chains in Croatia Reviewed
Pavao Vranešević, Tihomir Vranešević, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 99 ( 1 ) 33 - 54 2017.1
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Business Ethics: Challenge for Management or Education? Reviewed
Masaaki Takemura, Tihomir Vranešević
Bulletin of The Faculty of Commerce Meiji University 99 ( 1 ) 15 - 31 2017.1
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Trust as a Determinant of Business Relationships Reviewed
Grzegorz Leszczyński, Marek Zieliński, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 98 ( 1 ) 33 - 49 2015.12
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The Effects of Consumer Perception on Store Image and Private Label: Comparative Study between Taiwan and Japan Reviewed
Masae Kanai, Chen Shin-Lin, Masaaki Takemura
The 3rd. International M-Sphere Conference Book of Papers 3 188 - 197 2015.10
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Business Model of Science and Technology Parks: Comparison of European Best Practice Reviewed
Marek Zieliński, Anna Rogala, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 97 ( 1 ) 1 - 15 2014.12
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Business to Business Relationships with Key Partners in Construction Industry Reviewed
Grzegorz Leszczyńsk, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 96 ( 4 ) 43 - 56 2014.12
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Managing Product Review Websites - Insights from Research on Word-Of-Mouth Marketing Reviewed
Mark E. Parry, Masaaki Takemura
Bulletin of The Faculty of Commerce Meiji University 96 ( 3 ) 13 - 27 2014.3
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Where the Lead Users Are: The Distribution of User Innovation across the Industries in Japan Reviewed
Manabu Mizuno, Masae Kanai, Akimitsu Hirota, Masaaki Takemura
Paper presented in the 39th EIBA Annual Conference 2013.12
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Making and Consuming Characters Reviewed
Masae Kanai, Yoritoshi Hara, Masaaki Takemura
The 2nd. International M-Sphere Conference Book of Proceedings 2 345 - 357 2013.10
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Pros and Cons of Relationships Reviewed
Yoritoshi Hara, Masae Takimoto, Masaaki Takemura
Procedings of the 29th IMP Annual Conference 2013.9
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Exploring the Dynamism of Actor's Interaction in Non-Profit Marketing: The Case of Japanese Wine Tourism Reviewed
Yuichiro Hidaka, Kousuke Mizukoshi, Masaaki Takemura
Proceedings of the 29th IMP Conference 2013.8
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Ambidextrous Organizational Learning and Enacted Strategy Stuff: Combining the Strategy-as-Practice View and Dynamic Capability View Reviewed
Hajime Kobayashi, Masae Takimoto, Yoritoshi Hara, Masaaki Takemura
Paper presented in the 28th EGOS Colloquium 2013.7
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On-Site Innovation in Japanese Local Grocery Chain Stores Reviewed
Narimasa Yokoyama, Masae Takimoto, Masaaki Takemura
Proceedings of the 24th ISPIM Innovation Conference 2013.6
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Small and Midium -Sized Retailers Compete against Global Giants on Local Adaptation: Market Structure of Grocery Distribution in Japan Reviewed
Narimasa Yokoyama, Masae Takimoto, Masaaki Takemura
Proceedings of the 38th Macromarkeitng Conference 2013.5
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The Institutional Foundations of Materialism in Japan: A Replicated Empirical Test Reviewed
Miho Miyauchi, Piere McDonagh, William Kilbourne, Masaaki Takemura
Proceedings of the 38th Macromarkeitng Conference 2013.5
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NPO Marketing and the Concept of Relationship: A Dynamism of Wine Tourism Case Reviewed
Yuichiro Hidaka, Kousuke Mizukoshi, Masaaki Takemura
Proceedings of the 38th Macromarkeitng Conference 2013.5
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How Does the SECI Model Work in Risk Knowledge Creation? ―The Difficulty of Justification in a Combination Mode
Takimoto, Maeae, Hara, Yoritoshi
Proceedings of the 4th Industrial Marketing and Purchasing Conference Asia 2012.12
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How Home-Based Resources Become Host-Market Advantages: An Exploratory Case Study of UNIQLO
Usui, Tetsuya, Takimoto, Masae
Proceedings of the 38th European International Business 38 2012.12
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An Interaction Manager: Maintaining Positive Interactions in an M&A Process
Takimoto, Masae, Hara, Yoritoshi
Proceedings of the 28th Industrial Marketing and Purchasing Conference 28 2012.9
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Reducing Garbage by Bringing about Citizen Action: The Mayor’s Retrospective Discussion on Green Marketing in Nagoya, Japan
Matsubara, Takehisa, Miyauchi, Miho, Takimoto, Masae
Proceedings of the 27th International Social Marketing Conference 27 270-312 2012.6
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Brand as a Frame: Premium Brand Consumption by the Working Class in Japan
Takimoto, Masae, Kobayashi, Hajime
Proceedings of the 37th Macromarketing Conference 37 490-494 2012.5
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Value Predicting, Value Creating, and Cost Minimizing behaviors in Transfer Management of Firm-specific Advantages: An Exploratory Study with Evidence from Japanese MNEs in Emerging Markets
Usui, Tetsuya, Takimoto, Masae
Proceedings of the 37th EIBA Annual Conference 37 2011.12
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Changing Positions in Business Relationships :A Statistical Result of Japanese Innovative SMEs
Hara, Yoritoshi, Takimoto, Masae
Proceedings of the 27th Industrial Marketing and Purchasing Conference 27 2011.9
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Why Key Account Organization Does not Fix: A Japanese Case
Miyauchi, Miho, Takimoto, Masae
Proceedings of the 6th Global Sales and Science Institute Conference 6 2011.6
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Ambidextrous Business Networks: The Case of Innovative SMEs in Japan
Hara, Yoritoshi, Nakagawa, Yoshiyuki, Hosoi, Kenichi
Proceedings of the 5th International Conference on Business Market Management 5 2011.5
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How Salesperson Bridged Over The Structural Hole
Hosoi, Kenichi, Nakagawa, Yoshiyuki, Hara, Yoritoshi
Proceedings of the 6th Global Sales and Science Institute Conference 5 2011.5
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Still Looking East?
Kobayashi, Hajime, Hara, Yoritoshi, Hosoi, Kenichi
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe 18 291-302 2010.12
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Unintended Interaction: How Subjective Interpretation Generates New Business
Hara, Yoritoshi, Nakagawa, Yoshiyuki, Hosoi, Kenichi
Proceeding of the 26th Industrial Marketing and Purchasing Conference 26 2010.9
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A Case Study on The Next Strategy of Japanese Company in CEE
Hosoi, Kenichi, Hara, Yoritoshi
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe 17 129-138 2009.12
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Why Service Commercialization Fails? : Hidden Barriers Against Open Market
Wang, Yi-jen, Hosoi, Kenichi
Proceedings of the 4th International Conference of Business Market Management 4 2009.3
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Ambiguous Problem-Solving in the Product Development Process: Japanese Practices
Hosoi, Kenichi, Wang, Yi-jen, Hara, Yoritoshi
Proceedings of the 24th Industrial Marketing and Purchasing Conference 24 ( 1 ) 2008.9
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資源はどのようにみつかるか
竹村正明
明大商学論叢 90 ( 4 ) 90-105 2008
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Dysfunctions of Sales Force Automation
Wang,Yi-jen, Hosoi,Kenichi, Takemura, Masaaki
Proceedings of Business Marketing Management 3 1-7 2008
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What is trust to Japanese Companies
Wang,Yi-jen, Hosoi,Kenichi, Takemura, Masaaki
Proceedings of Industrial Marketing and Purchasing 24 1-16 2007
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Is a good relationship really good? : reappraisal of roles of industrial distributor
Hosoi, Kenichi, Wang, Yi-je, Takemura, Masaaki
Proceedings of International Conference of Journal of Business Marketing Management 2 2007
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生産財商社の役割再評価
竹村正明
明大商学論叢 89 ( 4 ) 75-91 2007
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Sales Network in Japanese Industrial Distributor
Takemura,Masaaki, Yi-jen, Wang, Hosoi, Kenichi
Proceedings of Industrial Marketing and Purchasing Conference 23 2006
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産業広告の分析に関する理論的枠組み
滋賀大学『研究年報』 ( 11 ) 2005.1
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小売業の将来予測はなぜあたらなかったのか
滋賀大学『彦根論叢』 ( 344・345 ) 125-144 2003.11
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Some Problem of the "knowledge Management" of Sales Management
Takemura Masaaki
The Hikone ronso 343 ( 343 ) 29-49 - 49 2003.7
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メーカーのマーケティング組織
流通経済研究所『流通情報』 ( 392 ) 8-20 2002.2
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ケース・メソッド
滋賀大学『彦根論叢』 ( 334 ) 199-220 2002.1
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現代的な製品開発論の展開
組織学会『組織科学』 35 ( 2 ) 4-15 2001.12
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マーケティング組織のデザイン問題
神戸大学『国民経済雑誌』 182 ( 1 ) 35-48 2000.7
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ブランドマネジメント組織はなぜ難しいのか
日本マーケティング協会『マーケティング・ジャーナル』 ( 76 ) 39-49 2000.3
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マーケティング戦略と消費者製品システム間の創発的進化
滋賀大学『彦根論叢』 ( 317 ) 197-216 1999.12
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消費者製品システム観
滋賀大学『彦根論叢』 ( 320 ) 159-178 1999.8
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「ヒット商品」
滋賀大学『彦根論叢』 ( 316 ) 119-140 1998.12
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戦略的資材調達
『1995年度日本商業学会年報』 183-188 1996.12
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自動車産業のワイド・バリエーション戦略
滋賀大学『彦根論叢』 ( 297 ) 107-138 1995.10
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グローバル経営と現地化経営－台湾松下電器
現代経営学研究会『Business Insight Spring』 ( 5 ) 114-132 1994.3
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資材調達ユニットのデザイン問題
滋賀大学『彦根論叢』 ( 287・288 ) 359-377 1994.1
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消費者行動の厚い記述－個別消費者の追跡記録
流通科学大学『流通研究』 ( 3 ) 6-14 1993.9
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Problem in Industrial Marketing Research
Takemura Masaaki
The Rokkodai ronshu 38 ( 4 ) 13-24 - 24 1992.1
Books
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Search for business system of intellectual property
Tsuchiya Yasuo, Inoue Ryuichiro（ Role： Joint author）
Chuo keizai sha 2012.12
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The modern Japanese manufacture strategies
Tsuchiya Yasuo, Hara Yoritoshi（ Role： Joint author）
Hakuto Shobo 2011.10
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製品開発と設計学の融合
（ Role： Sole author）
八千代出版 石井淳蔵編『マーケティング』 2001.12
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ヒット曲の開発過程
（ Role： Sole author）
有斐閣 竹内弘高編『製品開発革新』 1999.2
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組織型営業の革新
（ Role： Sole author）
有斐閣 石井淳蔵・嶋口充輝編『営業の本質』 1995.4
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v.第４章 no.
（ Role： Sole author）
1991.12
Presentations
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The Background of Premium Private Label Development in 7-Eleven Japan
Masaaki Takemura
The 8th M-Sphere Conference 2019.10
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Organizational Ambidexterity: What does It Mean? How is it Actualized
Hajime Kobayashi
The 8th International M-Sphere Conference 2019.10
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Interaction Revisited
Masaaki Takemura
The 35th Annual IMP conference 2019.8
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Nonetheless Low Trust, Why Poland Grew?
Masaaki Takemura
The 10th Bi-Annual International Conference on Business Market Management 2019.6
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Social Motives for Generating Word-of-Mouth: The Case of Japanese Consumers
Mark E. Parry
Global Fashion Management Conference 2019.6
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What Impedes the Learning from Successful Town Management?
Masaaki Takemura
Regional Studies Association Annual Conference 2019.6
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Evolution of Private Label Development: A Japanese Case
Masaaki Takemura
The 7th M-Sphere Conference 2018.12
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Toward Polish Marketing: Lesson from Japan's Case Invited
Masaaki Takemura
XXVII Zjazd Katedr Marketingu, Handlu i Konsumpcji 2018.9
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Schooling in Japan and the Correspondence Principle: Market Pressure vs. Democratic Education
Masaaki Takemura
ISDM the 15th Biennial Conference 2018.7
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Can Tokyo Save Japan?
Masaaki Takemura
Regional Studies Association Annual Conference 2018.6
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Empirical Effectiveness Analysis of Skill Development Programs for Municipality Government Officials
Takashi Yamamoto
The 14th International Conference of WEAI 2018.1
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Gaining Strategic Balance Between Inimitability and Legitimacy in Generating Innovative Business Model
Hajime Kobayashi
The 6th M-Sphere Conference 2017.9
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Developing a Cardio Simulator : More Real and Quiker
Masaaki Takemura
The 28th ISPIM Innovation Conference 2017.6
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Promise Land?: New Sphere by 7-Eleven Japan's Business Ecosystem
Masaaki Takemura
The 31th IMP Annual Conference 2015.9
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The Issue of Organizational and Relational Inertia against Servitization of Manufacturing
Yoritoshi Hara
The 7th Bi-Annual International Conference on Business Market Management 2015.5
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Relationship Marketing Theory Revisited: One Decade After
Masaaki Takemura
The 30th IMP Annual Conference 2014.8
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Where the Lead Users Are: The Distribution of User Innovation across the Industries in Japan
Masaaki Takemura
The 39th EIBA Annual Conference 2013.12
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User innovation and Product Standardization: Japanese Experience
Masaaki Takemura
The 40th EIBA Annual Conference 2013.12
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Pros and Cons of Relationships
Yoritoshi Hara
The 29th IMP Annual Conference 2013.8
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Exploring the Dynamism of Actor's Interaction in Non-Profit Marketing: The Case of Japanese Wine Tourism
Yuichiro Hidaka, Kosuke Mizukoshi
The 29th IMP Conference 2013.8
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Ambidextrous Organizational Learning and Enacted Strategy Stuff: Combining the Strategy-as-Practice View and Dynamic Capability View
Hajime Kobayashi
The 28th EGOS Colloquium 2013.7
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Revisited to the Theory on Internationalization of the Firms
Masaaki Takemura
The 22nd Consortium for International Marketing Research 2014.5
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The Institutional Foundations of Materialism in Japan: A Replicated Empirical test
Masaaki Takemura
The 38th Macromarkeitng Conference 2013.5
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NPO Marketing and the Concept of Relationship: A Dynamism of Wine Tourism Case
Kosuke Mizukoshi, Yuichiro Hidaka
The 38th Macromarkeitng Conference 2013.5
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Ambidextrous Business Networks: The Case of Innovative SMEs in Japan
Masaaki Takemura
The 6th BMM Conference 2013.5
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Small and Medium-Sized Retailers Compete against Global Giants on Local Adaptation: Market Structure of Grocery Distribution in Japan
Narimasa Yokoyama, Masaaki Takemura
The 38th Macromarkeitng Conference 2013.5
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On-Site Innovation in Japanese Local Grocery Chain Stores
Narimasa Yokoyama
The 24th ISPIM Innovation Conference 2013.5
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Relentless Still Work?: The Japanese Way of Marketing Research in Emergent Countries
Masaaki Takemura
The 21st Consortium for International Marketing Research 2013.4
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The Challenge of 30 Micrometers: Redefining Dominant Technologies through Casual Interaction in Friendly Relationship
Masaaki Takemura
The 4th IMP Conference Asia 2012.12
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Still Look East?
Hajime Kobayashi, Yoritoshi Hara, Kenichi Hosoi
"18th Annual Conference on Marketing Business Strategies for Central & Eastern Europe,Vienna, Austria" 2010.12 Vienna University
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Unintended Interaction: How Subjective Interpretation Generates New Business
Kenichi Hosoi, Yoritoshi Hara, Yi-jen Wang
26th Industrial Markeitng and Purchasing International Conference 2010.9 Corvinus University of Budapest
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Japanese Sales: Not just about sales but also about conducting business.
Kenichi Hosi, Yoritoshi Hara
4th Annual Conference of Global Science Sales Institution 2010.6 Poznan University of Economics
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A Case Study on the Next Strategy of Japanese Company in CEE
Yoritoshi Hara, Kenichi Hosoi
17th Annural Conference of Markeitng and Business Strategies for Central and Eastern Europe in Vienna 2009.12 Vienna University
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Why service commercialization often failed?
Kenichi Hosoi, Yi-jen Wang
4th International Conference on Business Market Management 2009.3 Copenhagen Business School
Research Projects
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観光アメニティ・アプリケーション・マトリックスを用いた観光地形成の理論的研究
Grant number：23K20635 2021.4 - 2025.3
日本学術振興会 科学研究費助成事業 基盤研究(B)
大津 正和, 王 怡人, 竹村 正明, 青谷 実知代, 張 イヨウ, 地頭所 里紗, 金丸 輝康
Grant amount：\16250000 （ Direct Cost: \12500000 、 Indirect Cost：\3750000 ）
昨年度作成した、登録観光地域づくり法人（登録ＤＭＯ）198件および観光地域づくり候補法人（候補ＤＭＯ）97件を含むDMOデータベースを、観光庁の更新情報公表に対応して随時更新作業を進めた。
残念ながら、本年度の夏休み期間も移動自粛や水際対策が継続していたため、国内の観光活動は抑制され、各地のDMOの活動も低調であったため、予定していた夏休み期間の活動に主眼を置いたDMOに対する調査は延期した。その後、本年度の年末年始は移動自粛や水際対策が緩和されたため、国内の観光活動がやや持ち直してきたことから、DMOに対する調査を年明け早々に開始するスケジュールに変更の上で実施した。305組織へ質問票を配布し、郵送とWeb回答の併用で、197組織から回答を得た（有効回答率＝64.6％）。回答データの取得が年度末だったため、現在データ分析を行い、結果を論文等にまとめる作業を進めている。
移動制限が徐々に緩和されてきたので、それにあわせて可能な研究分担者が特徴的なDMOを訪問してのヒアリング活動を始めることができた。これによって得られた情報は、研究グループ内で共有し、研究の進行に活かされている。
海外への移動制限が緩和されたため、ハンガリーで開催された国際学会8th International Conference of the Euro-Asia Tourism Studies Associationに参加し、研究成果の一部を報告し、外国の研究者から示唆に富むコメントを得ることができた。また、国内開催の国際学会にも参加し、情報収集と意見交換を行った。これらの成果である海外雑誌への投稿を現在進めているところである。
また、2021年度の研究成果について、開催延期されていた国際学会での報告（2022年度沖縄で開催）での報告によって公表することができた。 -
観光アメニティ・アプリケーション・マトリックスを用いた観光地形成の理論的研究
Grant number：21H00760 2021.4 - 2025.3
日本学術振興会 科学研究費助成事業 基盤研究(B)
大津 正和, 王 怡人, 張 イヨウ, 地頭所 里紗, 竹村 正明, 金丸 輝康
Grant amount：\16250000 （ Direct Cost: \12500000 、 Indirect Cost：\3750000 ）
観光庁が令和3年に公表した、登録観光地域づくり法人（登録ＤＭＯ）198件および観光地域づくり候補法人（候補ＤＭＯ）97件（いずれも令和３年３月３１日現在）に基づいて、すべてのDMOの組織構造や活動内容について公表情報を収集し記録することで、日本国内においてDMOとして活動している全組織を網羅したデータベースを作成した。これによって、本研究の主対象である日本国内のDMOについて、様々な比較検討をすることができる研究基盤が整備された。
残念ながら、新型コロナウイルス感染拡大により、国や自治体から国内移動自粛が要請され、各所属大学からも都道府県をまたぐ移動を避けるよう要請があったため、特徴的なDMOを訪問しても現地調査およびヒアリングは実施できなかった。しかし、前述のデータベースを利用して、国内のDMOの活動などについては一定の情報を確保することができた。
一方、研究代表者と研究分担者の対面による意見交換等も実施できなかったが、Zoomによるオンラインミーティングや電子メールによる意見交換、そしてクラウドサービスによる情報共有などを活用して、研究活動は進めていった。
その結果、2021年度は各地のDMO活動とその地の観光地化との関係に関して、特に観光アメニティ・アプリケーション・マトリックスを基礎とする理論的考察を進めることができ、次年度以降の研究のための理論的基礎固めを進めることができた。これらの結果は、論文3本と研究ノート1本を公刊することができた（うち1本は、現在校正中）。 -
Research on Socio-Economic Ecosystems of Resilient Regional Cities
Grant number：18K02007 2018.4 - 2023.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Grant amount：\4290000 （ Direct Cost: \3300000 、 Indirect Cost：\990000 ）
-
An empirical investigation on methodological conversion of economic policy for SMEs through economic gardening method
Grant number：17H02569 2017.4 - 2021.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B)
TAKEMURA MASAAKI
Grant amount：\15600000 （ Direct Cost: \12000000 、 Indirect Cost：\3600000 ）
The purpose of this study is to show empirically the effects and methods of the methodological shift in the Small and Medium Enterprise (SME) policy making. Since the revision of the SME Basic Act in 1999, SME policy has changed its support agenda from monetary support to support of their self-reliance. Recently, the agenda has been realized that the growth and longevity of SMEs contribute to the revitalization of the local economy. Many regions cannot adopt the traditional methods, to attract companies. Instead, some local government is aiming to revitalize their regions through a new SME support method called "economic gardening. In order to introduce this approach, it is necessary to modify the existing SME policy-making methodologies. In this study, we create a case study of a leading municipality and measure the sensitivity of the municipality to organizational change using organizational development theory to clarify the effects of introducing the economic gardening method.
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Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing Knowledge
Grant number：26380585 2014.4 - 2017.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
TAKIMOTO Masae, Tamar Cavsugil, Chien Shinn-yi
Grant amount：\4290000 （ Direct Cost: \3300000 、 Indirect Cost：\990000 ）
We conduct a theoretical empirical study on the knowledge and integration effect of the brand in international transfer of marketing knowledge. Not a explicit knowledge like research and development but a conceptual model that develops tacit knowledge which is information including local knowledge such as marketing knowledge can be transferred to countries with different characteristics in cultural and society and can be utilized , And clarified from the company survey and the consumer survey investigation and demonstrated.
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An empirical study on word-of-mouth drove by social motivations and information contents
Grant number：25590098 2013.4 - 2016.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Challenging Exploratory Research
Takemura Masaaki, Parry Mark E.
Grant amount：\3380000 （ Direct Cost: \2600000 、 Indirect Cost：\780000 ）
In this study, we examine the consequences of three social motivations for sharing word-of-mouth (WOM) about a new product: social bonding, social comparison, and the sharing of social norms. We hypothesize that these three motivations are positively related with the generation of both positive and negative WOM. We further hypothesize that the reflected self-image of the consumer who generates WOM will be positively related to both positive and negative WOM, as well as to social bonding, social comparison, and the sharing of social norms. We test these hypotheses with data collected from 618 Japanese mothers. With two exceptions, we find that all hypotheses are supported. The exceptions involve the social bonding variable, which is positively and significantly related with positive WOM, but is not significantly related with either negative WOM or reflected self-image.
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エコノミック・ガーデニングの手法を用いた地域力向上のための実証的研究
2012.4 - 2016.3
基盤研究 (B)
Grant type：Competitive
-
A theoretical empirical research by economic gardening method for local economic growth
2012 - 2016
Grant type：Competitive
-
ICTがネットワーク外部性を有する新製品の普及に与える影響に関する研究
2011.4 - 2015.3
基盤研究 (B)
Grant type：Competitive
-
リード・ユーザー・メソッドを用いたオープン・イノベーションの理論的実証研究
2011.4 - 2015.3
基盤研究 (B)
Grant type：Competitive
-
革新的中小企業の知財収益化キーファクターに関する実証研究
2011.4 - 2014.3
基盤研究 (C)
Grant type：Competitive
-
中小企業のビジネス・ネットワークの構築戦略に関する実証的研究
2008.4 - 2011.3
基盤研究 (B)
Grant type：Competitive
-
技術受容モデルに基づくネットワーク外部性を有する新製品の普及研究
2008.4 - 2010.3
基盤研究 (B)
Grant type：Competitive
-
The empirical study of the relationship building strategy for small-mid-size company.
2008 - 2011
Grant type：Competitive
-
An International Comparison Research on Shopping Center Operations
Grant number：18530339 2006 - 2008
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
WANG Yi Jen, TAKEMURA Masaaki
Grant amount：\3240000 （ Direct Cost: \2700000 、 Indirect Cost：\540000 ）
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ベンチャー企業の成長におけるマーケティングの役割についての実証研究
2005.4 - 2007.3
基盤研究 (C)
Grant type：Competitive
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An Empirical Research of the Roles of Markeitng in Growth of the Small Firm
2005 - 2008
Grant type：Competitive
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